Digital Content

**Company Values**
- Put People First
- Focus on teaching people values rather than selling them services
- Do Your Best
- Be the Best Version of Yourself
- Always Be Learning

**Position Overview**

The **Digital Content & Social Media Specialist** plays a key role in shaping and amplifying Enzo Design Build’s brand presence across all digital channels. This role combines **creativity, storytelling, and digital marketing skills** with a strong understanding of **content creation and social media management**.

**Key ResponsibilitiesContent Strategy & Campaign Planning**
- Develop and implement digital marketing and content strategies that align with Enzo’s branding and quarterly campaigns.
- Create a detailed content plan at least **4 weeks in advance**, including posts, stories, blogs, videos, and newsletters.
- Collaborate with internal teams to build effective landing pages and improve the user experience.
- Generate creative ideas for new campaigns, collaborations, and growth opportunities.

**Social Media & YouTube Management**
- Manage all company social platforms**:Instagram, Facebook, LinkedIn, Google, Houzz, X, YouTube, TikTok**.
- Plan video concepts, record content, edit videos, and maintain consistent uploads.
- Produce and post:

- Photos, Reels, Shorts, and Graphics
- Stories and Tweets
- Social media stickers and creative visuals
- Schedule and manage a **consistent posting calendar** (minimum 2-4 weeks planned in advance).
- Develop and manage **social media contests** and interactive campaigns.
- Ensure brand consistency in tone, design, and messaging across all channels.

**Content Creation (Photo / Video Production)**
- Capture high-quality **jobsite progress photos and videos**.
- Record and produce **vlogs**, including:

- Storyboarding
- Scheduling shoots
- Managing wardrobe and lighting
- Coordinating with potential sponsors or collaborators
- Edit visual content for multiple platforms (YouTube, Instagram, TikTok, etc.).
- Suggest new visual and interactive features to boost brand engagement.

**Marketing Analytics & Reporting**
- Track, measure, and report on performance metrics (engagement, growth, conversion).
- Improve social media KPIs by at least **20% per week** where possible.
- Evaluate performance of all digital activities and optimize campaigns based on insights.
- Perform competitive research and monitor industry trends to stay ahead of market shifts.
- Prepare **weekly progress reports** and **daily activity logs** for management.

**General Marketing & Brand Development**
- Write clear, engaging copy that reflects Enzo’s brand voice and values.
- Maintain Enzo’s online reputation and respond to engagement professionally.
- Evaluate emerging marketing technologies and trends.
- Generate demand and awareness for Enzo Design Build’s services through creative storytelling.
- Support on-site marketing initiatives and brand partnerships.

**Required Skills & Attributes**
- Proven experience managing multiple social media platforms and YouTube channels.
- Strong creative eye for photo, video, and design aesthetics.
- Ability to capture and edit original content.
- Excellent communication, writing, and storytelling skills.
- Knowledge of digital marketing tools and analytics (Google Analytics, Meta Business Suite, etc.).
- Strong time management and organizational skills.
- Up-to-date with the latest trends in digital marketing, social media, and content creation.
- Ability to work independently and collaboratively with internal teams.

**Performance Metrics**
- Consistency of publishing schedule (minimum 2-4 weeks pre-planned).
- Social engagement growth (followers, likes, comments, shares).
- Video and YouTube channel performance.
- Lead generation and brand awareness improvements.
- Creative initiative and alignment with company brand values.

Pay: $20.00-$30.00 per hour

Expected hours: 40 per week

**Benefits**:

- Dental care
- Extended health care
- On-site parking
- Vision care

Application question(s):

- Who are your most favorite content coaches in the industry that you are obsessed with?
- What camera or smartphone do you currently use for video and photo content?
- What’s the most engaging video or reel you’ve ever created? Share the link and explain why it worked.
- Which metrics do you consider most important when measuring social media performance?
- Do you have experience designing graphics or using tools like Canva, Photoshop, or Illustrator?

Work Location: In person