Marketing Assistant

Here at **Human Appeal** we have an exciting opportunity for a Marketing Assistant to join our team.You will join us on a full-time basis as part of an initial 1-year fixed term contract with a view to progressing into a permanent role. In return, you will receive a competitive salary in the range of $42,500-$50,000 and benefits.

Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs and championing advocacy for our beneficiaries worldwide.

The Marketing Assistant will support the Digital Marketing Manager in the implementation of the digital marketing strategy to deliver strategic business objectivesacquisition of new supporters, conversions, engagement, and retention of existing supporters. Support the digital team in the production and maintenance of the Human Appeal Canada site, and other digital assets and channels.

**Key duties and responsibilities (but not limited to)**:

- Play a key part in data driven optimization of our digital channels and campaigns, in order to provide a compelling digital and centric experience, acquire new supporters, increase income and engage and retain current supporters.
- Contribute to the development of new digital functionality, maintaining technical and accessibility standards.
- Day-to-day management of the website such as uploading content (copy, images, links) creating landing pages, blog pages, tracking issues/requests, housekeeping and testing.
- Be actively involved in ongoing website onpage SEO activity to boost brand presence and acquire new traffic, encourage interaction, conversions and engagement / retention, as part of our ongoing website development project.
- Assist in the development and implementation of digital marketing campaigns.
- Proof reading content to ensure webpages and social media content are free from grammatical, spelling and punctuation errors and optimized to digital best practice.
- Assist in delivering long term digital brand growth through various digital marketing techniques across the customer lifecycle.
- Assist in the creation of plans to build a long-term digital connection with customers customer onboarding and customer engagement and retention.
- Support the Digital Marketing Manager in measuring the performance of digital marketing activity using a variety of web analytics tools.
- Support the managing of Human Appeals social media accounts, creating and optimizing posts and images in various campaigns and tracking the success of these posts.
- Solving supporter queries on the social media channels, this will involve liaising with our Customer Care Team.
- Conduct market research and make recommendations for new digital marketing activity.
- Carry out competitor research to assess the digital opportunities.
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Liaise with external agencies and third parties when required.
- Supporting the Head of Digital Marketing and wider team on ad hoc projects to assist the team in reaching their targets and goals.

**Skills and Experience**:

- Proven 1-year minimum of digital marketing experience or related experience.
- Knowledge / experience of humanitarian / development and / or charity work / Third Sector, with an awareness of Human Appeals work (desirable).
- Previous experience using content management systems, preferably Umbraco
- Experience using social media platforms and management tools e.g Hootsuite, Sprout Social
- Proven experience in various digital marketing concepts, channels and an understanding on how you can use the digital marketing mix to increase brand positioning and drive revenue.
- Experience in Google Analytics, Google Adwords, Google DataStudio, Google Sheets, Hotjar, Facebook Business Manager and Facebook Advertising Manager.
- Search marketing experience.
- Skills and experience in online / creative content writing.
- Experience managing social media accounts.
- Experience and an understanding in basic SEO.
- Experience with blogging, tweeting or running your own social media channels.
- Working with People
- Delivering Results and Meeting Stakeholders Needs
- Adapting and Responding to Change
- Creating and Innovating
- Presenting and Communicating Information
- Relating and Networking

**Education, Certifications, and Languages**:

- Digital/Marketing related degree or similar qualification in marketing. Relevant professional qualification CIM desirable.
- Fluent written and spoken English is essential. Additional languages such as Arabic, Urdu, are desirable
- we would love to hear from you

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**A Little Bit About Human Appeal**

We have a high staff satisfaction rating of 4 out of 5 on Glassdoor Heres why:
**What our CEO Says**:

- We are faith-based but not faith-specific. We have faith in all of humanity and believe we can achieve great things when we work together. So, come and be part of a dynamic global charity where we celebrate our differe