Demand Generation Marketing Specialist

**Job Summary**:
**Responsibilities and Duties**:

- Campaign Development and Execution: Design and execute targeted demand generation campaigns tailored to digital channels and partnerships to drive awareness and lead generation.
- Lead Generation and Nurturing: Develop strategies for lead capture and nurturing programs to move leads through the sales funnel, from initial awareness to conversion. Work closely with sales and marketing teams to ensure a seamless transition of leads and to optimize the lead nurturing process.
- Content Strategy: Collaborate with the product team to develop engaging, informative, and persuasive content that supports demand generation efforts and aligns with overall marketing goals.
- Cross-functional Collaboration: Work closely with other marketing specialists, content creators, and product specialists to ensure demand generation strategies are integrated and aligned with overall marketing objectives.
- Performance Measurement and Optimization: Regularly analyze campaign performance against key metrics, including lead generation, conversion rates, and ROI. Use insights to make data-driven decisions and optimize future campaigns. Prepare and present regular reports on campaign results, insights, and recommendations for improvement to the VP of Marketing and other stakeholders.
- Innovation and Adaptation: Stay abreast of the latest trends and technologies in digital marketing and demand generation. Be willing to experiment with new channels and tactics to drive better results.
- Performs other duties as assigned.

**Requirements**:

- Physical:

- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 15 pounds at times.
- Must be able to access and navigate each department at the organization’s facilities.
- Mental:

- Language: The use of the English language, both Oral and Written.
- Requires daily communication with multiple departments to ensure maximum efficiency.

**Education & Skills**:

- Degree in marketing, digital marketing, or related.
- Excellent written and verbal communication skills.
- Strong communication and cross-functional collaboration skills.
- Strong project management and organizational skills.
- Thrive in fast-paced environments and quickly build, deploy, and optimize marketing initiatives while ensuring quality.
- Metrics-driven.
- Prefer working in a collaborative, cross-team capacity.
- Creative problem-solver with a ‘can-do’ attitude.
- Strong technical aptitude and an ability to learn new tools quickly.

**Experience**:

- 3+ years of experience in demand generation in a B2B environment required.
- Experience with HubSpot Marketing Hub, including campaign creation, automation, and reports. HubSpot certification is a big plus.
- Experience working with Dynamics365 and/or equivalent CRM systems.
- A strong knowledge of demand generation best practices.

**Working Conditions**:

- Hours of operation: 8:30 to 4:30pm

**Benefits**:

- Competitive Wage
- Vacation Pay
- Holiday Pay
- Medical/Dental and Vision Benefits
- Pension Plan

**Company Profile**:
Founded over 70 years ago, the Hayward Gordon Group proudly operates three industry-leading brands under one roof: Hayward Gordon, Sharpe Mixers and Scott Turbon Mixer. These three established brands, each with their own area of expertise, offer a premier and unparalleled line of products. Together, the Hayward Gordon Group provides the most complete and comprehensive portfolio of rotating equipment - mixers and pumps - that are durable, reliable, cost-effective, and easy to maintain. We strive to help you cut costs, reduce downtime, improve manufacturing times, and increase profitability.

The Hayward Gordon Group is committed to employment equity and maintaining a diverse workforce, and does not discriminate on the basis of age, sex, sexual orientation, religion, national origin, marital status, or disability status in its employment actions, decisions, policies, and practices.

Monday to Friday

8:30am to 4:30pm