Specialist, Practice Growth Strategy

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Specialist, Practice Strategy & Growth - Disputes

Purpose of the Role

Reporting into the Director, Practice Strategy & Growth - Disputes, the Specialist, Practice Strategy & Growth - Disputes provides strategic advice and practical support to execute the objectives of the national Disputes: Commercial and Construction and Specialised Disputes practice plans, and the day-to-day marketing and business development needs of associated legal professionals.

An experienced and highly visible member of the national Clients & Markets team, the Specialist, Practice Strategy & Growth - Disputes works closely with legal professionals, and coordinates with Business Services members Clients & Markets colleagues, to:
- Support practice revenue growth by identifying opportunities for new business and client relationship development, as well as contributing insights to proposals and pitches with respect to legal professional expertise and identifying representative experience.- Activate and deepen client touchpoints in through the development of client seminars and events, as well as updating and maintaining key contacts in CRM.- Increase brand profile and create eminence for Disputes internally and externally through the coordination of thought leadership, impactful brand positioning, recognition in leading legal directories and awards publications, and developing relationships with industry associations

Success in this role is measured through the Specialist’s contribution to: lead generation (converting opportunities into new work); client relationship development (new and institutional); and brand awareness (BLG as trusted business partner within market).

Key Responsibilities

The key responsibilities of this role are:
Practice Group Support and Program Delivery (50%)- Support the execution of activities identified in the national Disputes practice plans- Attend, participate and report on developments at national and regional practice group meetings.- Build profile with practice group members by learning about their practice expertise, individual business plan objectives and providing practical coaching and support.- Capture and draft experience narratives for inclusion in proposals and directory submissions using the experience database (Foundation).- Plan, lead and manage practice group programs and client events.- Organize regular focus group meetings and manage action items.- Monitor and analyze market and competitor activity.- Work closely with the Pursuits Team in support of new business opportunities.

Reporting and Analysis (25%)- Promote and use the firm’s CRM to ensure client contacts and marketing lists are up-to-date.- Use the web analytics to inform decisions and detail what is working and not working in the market to pivot accordingly.- Track and report on BD activities and related expenses.- Track and report on the business pipeline, results, wins, losses, ROI, best practices and lessons learned, including matters and expertise used for internal knowledge and external PR purposes and online content.- Support research requests to provide client industry insights, business and competitive intelligence in support of new business generation.

Marketing & Brand Awareness (25%)- Raise awareness of BLG’s profile in the market through impactful social media campaigns, e-bulletins and submissions to legal rankings and awards publications.- Coach legal professionals in personal profile building (e.g., website bio optimization, social media presence).- Maintain content on Disputes webpages/sub-pages to ensure recent representative experience is promoted.- Support participation in industry sponsorships, speaking engagements, conferences and memberships in relevant associations.- Develop and share deep knowledge of the existing client base and clients’ past, present, and potential business and legal challenges.

General Responsibilities- Collaborat