Social Media Manager

**Are you a Marketing superstar who loves creating content? Are you outgoing, positive, and eager to learn? Do you want to grow with an outstanding company? Then you should join our team**

**House of Knives** is a successful privately owned business that was first established in 1979. Our business model has distinguished us from competitors by offering a broader selection of top-quality products, a higher level of customer service, and a sharper focus on product knowledge.

**Our vision** is a simple one: to improve the quality of life of all those we encounter through education and innovation. Our goal is to match our customers with quality and functional tools and to educate them on how to use and maintain them.

We are looking for an experienced **Social Media Manager** who is highly experienced with **Content Creation** and can elevate our digital marketing initiatives. You will play a crucial role in creating high quality original content for various platforms. Precision to detail is extremely important - the content you create and share represents the entire company.

To be successful in this role, you should possess experience with various social media platforms and be comfortable with the organic, paid, and technical aspects of operating on these platforms - from a business perspective. You are an expert when it comes to Instagram and Facebook This position will involve engaging with a wide array of affiliates including influencers, industry partners, corporate and store team members.
- **Strategy -** Plan and execute social media campaigns, including the social media Calendar.
- **Content -**Create high quality, unique, and engaging content that can be used across various platforms. You are the content creator and curator for the company
- **Video -** Optimize existing and new high quality content through video creation and editing.
- **Community -**Building and maintaining a strong online presence by engaging with customers, customer groups and influencers. Create new relationships and maintain existing ones.
- **Monitor -**Tracking the company’s brand on all social media platforms (Instagram, Facebook, Youtube, Twitter, Tik Tok, Linkedin, Google, etc)
- **Reporting -**Providing analytical insight to other departments.
- **Technical Maintenance -** Maintaining and optimizing all social media accounts back end.
- **Paid Media -** Manage paid media strategy and execution with internal and external partners. (Google Ads, Meta Ads, Bing Ads, Rakuten, Amazon Ads, Tik Tok, etc..)

Skills and Qualifications:

- Expert knowledge of Meta suite, Facebook, Instagram, YouTube, Google Business
- Expert Video and Photo editing experience for social media (3 years +)
- Prior Digital Marketing Experience (7 years +)
- Prior Experience as a Social Media Manager (5 years +)
- Affiliate/Influencer marketing and management (5 years +)
- Social media planning software experience (2 years +)
- Copywriting - Excellent command of written and verbal communication in English

Preferred Additional Skills:

- Experience in managing paid advertising campaigns (2 years +)
- Tik Tok for business (1 year +)
- Culinary and Sporting Knife Experience

Some platforms you should be familiar with include Instagram, Facebook, Youtube, Pinterest, and X.

This position is **Hybrid/Remote Based**within Greater Vancouver - on average 1 day per week will be in the warehouse or a store location for content creation or meetings.

**REQUIRED WITH APPLICATION**:

- Include your social media profile account links and all profiles you have professionally managed.
- Include a portfolio which includes examples of your photographs, video, website banners and other digital content you have created.
- **Bonus Points**:Include the names/profiles of any influencers you have worked with in the past.

Pay: $60,000.00-$80,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- Store discount
- Vision care
- Work from home

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Vancouver, BC V6B 1X5