Marketing Manager

JOB DESCRIPTION - MARKETING MANAGER

A b o u t K i n ’ s F a r m M a r k e t

Kin’s has provided fresh and healthy produce into our communities since 1987. From a single table in Granville Island
Market to the present, it is a family-run business that has evolved into one of the largest pure play produce retailers in
North America with 24 locations across Greater Vancouver and the Fraser Valley.

Our dream is to propel Canadian life expectancy to the highest in the world so that those in our communities can spend more time with who and what they love most. We want to work with like-minded individuals who feel energized by this and are passionate about finding ways to bring this to life.

B i r d ’ s - e y e V i e w o f R o l e

Top level expectations of the Marketing Manager are to:

- Fervently believe in the company’s purpose, vision, and values:

- Purpose: To inspire a better quality of life in our communities.
- Vision: To enrich the quality and longevity of Canadian lives.
- Core values:

- Together as a family
- Life-long learning
- Think outside the box
- Welcome changes
- Walk the talk
- Open and honest communication
- Manage and build a marketing department whose activities and performance are aligned with the strategic direction of Kin’s Management and its subsidiaries. Including creating programs to support the five pillars of

Kin’s Vision:

- Encouraging healthy eating
- Promoting physical fitness
- Improving mental wellness
- Delivering positive messaging
- Providing medical support
- Be responsible for quantitative improvements on KPI’s; having an acute awareness of and ability to delivery robust ROI on marketing dollars.
- Drive traffic and sales gains to e-commerce, business to business (B2B), business to business to customer

(B2BC), and B2C delivery opportunities.
- Be a Kin’s ambassador in the community; embracing growth at the grassroots level.
- Champion the positioning of company from produce retailer to a plant-based solutions retailer.
- Actively collaborate with Supply Chain and Operation teams to bring to life product promotions in a rapidly changing environment.

Y o u r p e r s o n a
- Are equally adept at independent thinking and self-directed work as you are inspiring teams towards completion of complex projects.
- Has an analytical mind and strong attention to detail, while also being able to see the bigger picture and take educated risks.
- Is at home collaborating with others and finding common ground towards shared objectives.
- Believes emphatically that humility empowers positive dialogue and ego erodes progress; encourages healthy debate.
- Takes pride in being an amazingly thoughtful communicator who is transparent and has the patience to listen and thoroughly understand others before expressing your own point of view.
- Has demonstrated brilliant financial acumen; savvy at finding efficiencies and cost reduction, yet is also visionary in spotting and implementing new opportunities.
- Considers organization and deadline management a priority for success; coordinates projects on time and effectively both inter and intra-departmentally.
- Is passionate about good health and wants a platform to drive healthy change in society.

Y o u w i l l h a v e a h e a d s t a r t i f y o u a r e e q u i p p e d w i t h:

- A track record of prioritizing and delivering quantitative metric improvements across various KPI’s.
- Proven experience successfully driving digital customer experience across loyalty, CRM and e-commerce.
- Knowledge of digital analytics, managing attribution and data driven marketing strategies that deliver demonstrable business outcomes.
- Experience managing the successful end to end roll out of a digital transformation project.
- Demonstrated tremendous interpersonal and relationship building skills.
- An uncanny ability to create partnerships and coalitions.
- Exceptional communication and negotiation skills.
- A doggedly determined attitude towards getting things done.
- An ability to stay even-kneeled through a plethora of rapidly changing situations and adapt with ease to any scenario.
- Revel in overcoming challenges and love finding opportunities.
- An open mind that is easily capable of taking various angles of approach to finding solutions.
- Incredible problem-solving and critical thinking ability.
- A core belief in living with humility and empathy towards others while still being able to maintain a firm bottom line for execution.
- Honesty and integrity beyond reproach.
- A superpower in networking and integrating a business into the social fabric of communities.
- Working with and helping a family-run businesses take the next step sparks joy.

R E P O R T I N G R E L A T I O N S H I P

Reports to the Chief Operating Officer.

You will be leaned on and empowered to help grow and evolve the business to the next level. You will work with the
COO to strategize and implement initiatives to achieve growth targets and accelerate the re