Market Intelligence Analyst
1 week ago
**Job Overview**
The Market Intelligence Analyst reporting into the VP, Sales Operations is responsible for; collecting and analyzing data to support management with insightful business decisions. You will obtain information from a variety of sources, with focus on the animal health and pet aftercare industry, regional trends, customer needs, competitive offerings, and product differentiation. This analysis will be used for actionable outcomes, including value-driven pricing strategies.
**Duties & Responsibilities**
- Customer Insights: Collect and interpret data from various sources, including social intelligence, industry publications, internal transactions, NPS, Salesforce, MS BI, and others, with the goal of identifying patterns in the data to better understand our customers and partners.
- Competitive Intelligence: Gather information on competitors and analyze their products, prices, and methods of going to market.
- Market Dynamics: Providing insights on relevant market research and operational information, including competition landscape, growth trajectories, pricing strategies, and other data analysis.
- Strategic Pricing Analysis: Implement and manage internal pricing strategies, including dynamic pricing models, tiered pricing structures, and value-based pricing approaches.
- Customer Needs Analysis: Analyze potential market and product gaps across the Company’s new and existing portfolio.
- Performance Analysis: Evaluate the success of internal pricing and product strategies by performing post-hoc analysis.
- Regional Analysis: Maintains in-depth knowledge of designated regional markets and trends through reading reports, market research, internal team insights, data manipulation, and financial modeling and analysis.
- Additional duties as assigned.
**Education, Training & Qualifications**
- Bachelor’s degree (and/or Master’s) in Finance, Business, Accounting, Data Science or Math/Statistics.
- A minimum of 5 years of similar professional experience is required.
- CPA/MBA or other relevant qualification is an asset.
**Skills & Abilities**
- Exceptional analytical, quantitative, and statistical skills
- Strong financial modeling skills, along with an understanding of financial reporting.
- Excellent communication and interpersonal skills.
- Ability to build strong working relationships with a diverse range of stakeholders internally and externally.
- Meticulous attention to detail and able to balance multiple responsibilities and tasks while meeting deadlines.
- Exceptional computer skills with expertise in MS Excel (formulas), Salesforce, Power BI, and working with a large ERP/Financial System.
- Sound business acumen, client-service orientation with a proven commitment to quality.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong analytical and problem-solving abilities.
- High level of ethics, integrity, and professionalism.
**Working Conditions**
- Prolonged periods sitting at a desk and working on a computer.
- Weekend work may be required.
- Travel may be required.
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