Channel Marketing Manager

At Rogers, the entrepreneurial spirit is part of our DNA. Our Rogers Business teams help foster and grow the Canadian economy by supporting businesses of all sizes. From small to large-scale enterprises, our teams help deliver innovative technology, network services, and a suite of solutions to help them succeed. We offer Canada’s largest and most reliable 5G network for our customers and are proud leaders in wireless private networking and IoT We continuously expand and evolve our networks, invest in new technology capabilities, and invest in our people to serve our business customers and their communities.

Come play a key role in driving the future of business innovation in Canada. We are looking for team members with a passion for delivering industry-leading value to customers and supporting businesses in the communities where we live and work.

Are you up for the challenge? If so, consider the following opportunity:
The role requires an understanding of sales priorities and performance to ensure that Marketing has programs in place to support sales volumes and drive action, as well as an understanding of marketing lead generation tactics and sales funnels. The role will help define the addressable market, leveraging data-driven insights, deliver prospect and base lists for sales outbound calling/ follow-up and help enable sales teams to successfully execute marketing campaigns.

**What you will be doing**:

- Understand Sales targets and performance; participate in Sales channel team meetings to inform strategy and build collaboration
- Develop base and prospecting targeted and multi-touch outbound programs, including cross-sell and lead nurture campaigns where appropriate and in collaboration with Marketing and Sales
- Expand and grow marketing qualified leads by seeking new and innovative ways to expand our marketing reach (e.g targeted ‘address based programs’)
- Startegize, plan and execute Channel Marketing programs, including, but not limited to, setting plans and campaign objectives, list and data analysis, lead monitoring, ensuring proper campaign support material, conducting sales feedback loops, and reviewing campaign effectiveness (as required)
- Identify lead nurture opportunities through existing SFDC data and campaign outcomes
- Monitor lead activity and ensure leads are actioned; measure performance and effectiveness through analytics and dashboards; communicate performance to Sales and Marketing leadership
- Provide a perspective on new lead gen opportunities and drive funnel acceleration tactics
- Ensure continuous improvements to increase Sales uptake, lead efficiency, and reporting accuracy in collaboration with Marketing, Sales, Data and Analytics, Digital, and Salesforce administration teams
- Support any key strategic priorities or special projects to support other key channels or teams

**What you bring**:

- Minimum 5 years experience in B2B marketing
- Salesforce and list generation experience preferred
- Knowledge of Marketing Technology tools and platforms is an asset
- Proficient in MS Office (PowerPoint, Word, Excel)
- Strong written and oral communication skills
- Strong relationship-building and networking experience
- Strong analytical skills are a must
- Flexible, strong time management skills, ability to manage multiple initiatives within short timelines; thrive within a fast-paced environment
- Analytic, ability to interpret data and translate it into insights and action

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (WFH), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 283536

Together, we'll make more possible, and these six shared values guide and define our work:

- Our people are at the heart of our success
- Our customers come first. They inspire everything we do
- We do what’s right, each and every day
- We believe in the power of new ideas
- We work as one team, with one vision
- We give back to our communities and protect our environment

Posting Notes: Sales & Marketing