Digital Marketing Specialist

5 days ago

Barrie, Canada Muskoka Brewery Full time

We are seeking a talented Digital Marketing Specialist to join our team and lead digital marketing efforts for Muskoka Brewery & Spirits, as well as Rally Beer brands. In this role, you will be responsible for creating and executing engaging digital marketing efforts across various platforms, including but not limited to websites, social media, e-newsletters, blogs, digital advertising, and more. You will collaborate with brand managers to drive brand awareness, customer engagement, and business growth.

**Key Responsibilities**
- Campaign Design & Strategy: Develop digital marketing campaigns that align with business goals and brand strategies.
- Content Creation & Management: Coordinate the creation of digital content (e.g., digital advertising, website updates, blogs, e-newsletters, and social media posts) for Muskoka Brewery, Muskoka Spirits, and Rally Beer.
- Project Management: Manage end-to-end digital projects, ensuring timely execution and alignment with business objectives.
- Website & Brand Presence: Oversee the company website and brand presence to enhance awareness and engagement.
- Social Media & Online Engagement: Maintain a consistent and engaging online voice across all active social media platforms.
- Collaboration: Work closely with Marketing, Sales, and Product Development teams to ensure brand consistency across all digital touchpoints.
- Media Monitoring & Reporting: Track and report on media coverage across both social and traditional channels, providing valuable insights to the Marketing department.
- PR Support: Assist with PR tasks such as creating media lists, researching trends, supporting partner mailouts and engaging with influencers. Contribute to organic brand growth and maximize earned impressions.
- Performance Tracking: Monitor and report on digital marketing ROI, KPIs, and other performance metrics.
- Stay Informed: Keep up-to-date with the latest digital marketing trends, tools, and emerging technologies.
- Travel: 20-30% within Ontario (car allowance provided) must be located within Southwestern Ontario with the ability to travel to Bracebridge brewery weekly to bi-weekly
- Other duties as assigned

**Requirements**:
**Requirements & Skills**
- Bachelor’s degree or college diploma in Marketing, Digital Media, or a related field.
- Proven experience as a Digital Marketing Specialist or Digital Marketing Manager.
- Strong proficiency in photo and video editing software with the ability to maintain brand standards.
- Experience with visual communication and a strong eye for design.
- Photography and video production skills are highly desirable.
- Familiarity with web design and content management systems.
- Excellent analytical skills and the ability to interpret data to improve marketing strategies.
- Strong project management skills with the ability to multitask and meet deadlines.
- Exceptional verbal and written communication skills.
- Additional qualifications in web design, animation, or video production are a plus.

**Benefits**
- Extended Healthcare Plan (Medical, Disability, Dental & Vision)
- RPP - Group RRSP
- Group Life - AD&D - Critical Illness Insurance
- Paid Time Off Benefits
- Work From Home - Flexible hours
- Training & Development
- Employee Discounts
- Bonus - Awards - Gifts
- Employee Assistance Program - Counseling
- Car allowance

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