Brand Manager, Newex

Join a diverse and talented team For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment. We’re a proudly local company with more than 3,500 employees and more than 275 stores across Canada and in 17 countries around the globe (100 stores). Exclusive job perks - 50% discount on all products; - Flexible hours; - Hybrid work from home schedule (head office); - Opportunities for advancement within the company; - Being part of a family-owned business committed to the community; - Performance bonuses (in-store sales or management position); - Recognition program for years of service; - Innovation program to encourage idea sharing; - Referral bonus ; - Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends). **For full-time employees**: - Group insurance plan; - Three (3) to five (5) paid personal days (depending on the position); - Minimum of 2% employer contribution to your RRSP. THE PURPOSE OF THE ROLE The Brand Manager, Newex is responsible for the planning, management and execution of projects related to Newex's multi-channel marketing campaigns. The incumbent must have an integrated and complete vision of traditional and digital marketing. They will develop integrated 360° marketing strategies for stores and online. - Develop Newex's business development marketing plan in accordance with its mission, growth and profitability objectives, purchasing schedule and seasons and implement means to achieve these objectives; - Liaise between the following departments: visual presentation, creative, purchasing in order to manage the marketing and e-commerce department with 360 strategies; - Manage the marketing budget allocated to the Newex brand; - Ensure the brand tone is respected in visuals and written content across all channels; - Manage the marketing content calendar, taking into account merchandise arrivals, marketing focus and various promotions; - Contribute to performance optimization, UX and customer experience on the website; - Manage the timely posting of products and accuracy of product information/photographs; - Ensure that the online product catalog is up-to-date and that the product placement is optimal, that product information is accurate and that links to landing pages are appropriate and refer to the right items; - Proactively propose new content related to the various promotions and collections; - Conduct regular meetings with other teams to communicate and ensure understanding of the content strategy and if necessary, answer questions and make adjustments to the content calendar; - Collaborate on all other marketing projects: surveys, positioning and branding exercises, A/B testing, brand presentations to internal teams, etc; - Conduct frequent competition checks in order to stay on top of the latest trends in fashion and design, including researching and identifying the most popular new keywords. - Support the La Vie en Rose and Bikini Village marketing teams in all other related projects. **REQUIREMENTS**: - Bachelor's degree in marketing, business, management or equivalent; - Strong knowledge of digital marketing best practices; - Minimum of 5 years experience in an e-commerce and/or marketing position, ideally in the retail or fashion industry; - Bilingualism in French and English, written and spoken (essential); - Leadership, results and quality oriented; - Analytical and problem solving skills; - Excellent organizational skills, proven interpersonal skills and good team spirit; - Ability to manage multiple projects simultaneously; - Expertise in print and online media; - Excellent knowledge of merchandising best practices; - Excellent understanding of creative processes; - Knowledge of Google Analytics or other analytical tools; - Basic knowledge of "SEO, Adwords, PPC" concepts; - Strong command of Excel / Pivot Tables / Office Suite.