Customer Insights Specialist

**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.**

**Customer Insights Specialist - Data Analyst**

This is a senior level Customer Insights Specialist position that focuses on data analysis and strives to:

- have customers choose Bayer as their preferred provider for their operation;
- enable customer facing teams to run their local business for the benefit of customers and Bayer; and
- uncover powerful insights to enable data-driven decisions on customer solutions and improve Bayer’s customer experience.

Bayer is committed to a flexible hybrid working environment. This is a permanent position is based in Canada, preferably out of Calgary, Alberta or Guelph, Ontario.

**What you will do**:

- Drive the development, automation, and optimization of advanced reporting and analytics using Tableau, Power BI, SQL, Azure and Excel to enhance customer insights capabilities
- Support Business Intelligence development and design of analytics database and identification of critical gaps or issues within data
- Combine spatial analysis, geospatial layers, and customer data to extract actionable insights and produce dynamic geo-visualizations
- Translate complex data insights into actionable, high-impact recommendations that drive demand generation and customer adoption
- Shape grower and channel strategies by designing and managing key performance metrics (e.g. ROI, rebate rates, exposure, lift, loyalty, marketing letter analysis) to influence marketing and business decisions
- Lead distributor zone mapping and advanced retailer performance analytics to support data-driven decision-making and strategic market positioning
- Develop and implement share of wallet analytics, identifying cross-sell and upsell opportunities to maximize value creation for both customers and the company
- Lead the design and execution of data training programs, empowering field teams and USS to make data-driven decisions aligned with customer needs and business priorities
- Collaborate in the development of targeted marketing lead lists, ensuring alignment with strategic objectives, while overseeing data governance to ensure compliance with internal controls and regulatory requirements (e.g., PIPEDA, CASL, etc.)
- Collaborate with Unit Leads, Business Development Leads, supporting functions (Product Supply, IT, Marketing, Sales, Crop Teams) to drive efficiency, innovation, and long-term business outcomes

**Who you are**:

- B.A./B.S. Agriculture, Business, Marketing, Statistics or related discipline
- 5/+ years’ related experience preferred in field sales /Ag seeds, chemical or related industry
- Strong analytical skills, ability to translate analytical findings into clear, actionable insights
- Highly proficient in Excel, and intermediate/advanced experience in dashboard development using Tableau, Power BI, or other data visualization and analytical tools
- Strong understanding of data mining and database query development
- Excellent English communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Proven ability to work effectively in cross-functional teams while supporting multiple priorities and deadlines
- Customer-focused mindset with a commitment to co-creation, collaboration, and teamwork.

**Desired**
- Proven experience with, and a solid understanding of, modern data visualization tools for promoting data-driven decision making and promoting business process improvements
- Troubleshoot and problem solve defects in visualization design, level of detail expressions, complex queries, views, stored procedures etc., to improve data quality and optimization for the most accurate and performant dashboards

**What we offer**:

- Competitive compensation and rewards package
- Collaborative, diverse and inclusive culture
- Career development and global opportunities
- Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings

Bayer is committed to fostering, cultivating and preserving a culture of Inclusion and Diversity. We embrace and encourage our employees’ differences and believe that our people are our most valuable asset. The collective sum of individual life experiences, knowledge, innovation, self-expression, unique capabilities that our employees invest in their work represents our culture, reputation, and Bayer’s values and purpose.

**Location**:
Canada : Alberta : Calgary || Canad