Marketing Content Copywriter

2 weeks ago

SaintBrunodeMontarville, Canada ISAAC Instruments Full time

Company Description

ISAAC partners with North American fleets to provide a user-friendly solution that simplifies trucking. Focused 100% on the trucking industry, we help carriers overcome challenges, while boosting driver happiness. With proven system reliability and system integration capabilities driven by our open platform, our solution helps your drivers and back-office team work smoothly.

Job Description

**Responsibilities**
- Act as a copywriter in the production of deliverables
- Write clear, compelling copy with a focus on social and digital content that reflects the company’s tone & voice
- Provide support on projects, including blogs, case studies, white papers, webinars, presentations, press releases
- Participate in developing the owned and earned media strategies and tactics
- Collaborate with colleagues to brainstorm and develop a variety of marketing materials
- Nurture a healthy curiosity about technology to produce relevant content that contributes to the company’s success
- Cultivate a journalistic and investigative approach to validate the information provided by various sources and ensure the accuracy of produced content
- Understand the challenges ISAAC clients face, the solution’s sales cycle, and industry terminology
- Generate, edit, publish and share engaging content daily on social media
- Communicate with followers, respond to queries in a timely manner and monitor client reviews on social media
- Occasionally travel to conferences and other events

Qualifications
- Bachelor's degree in Marketing, Journalism, or Communications
- 3-5 years of experience in a similar position
- Bilingual, with thorough mastery of English
- Impeccable writing skills in English
- Excellent communication skills
- Ability to manage multiple projects with multiple deadlines simultaneously
- High proficiency with the Microsoft Office suite
- Knowledge of SEO best practices
- Knowledge of social media platforms: LinkedIn, Facebook, Twitter, Instagram, YouTube
- Knowledge of Adobe tools (Photoshop, Illustrator, Premiere Pro)
- Working knowledge of scheduling tools (Sprout Social or Oktopost)
- B2B experience and transportation knowledge (an asset)

Additional Information

People are at the heart of ISAAC’s culture. This explains the various benefits offered to our team members:

- A large variety of career opportunities
- A stimulating work environment focused on innovation
- Enthusiastic and collaborative teams
- Competitive salaries and benefits that promote work-life balance: a complete group insurance plan, group RRSP, EAP, flexible hours, 4-week vacation, etc.
- Various social activities, free snacks and coffee every day

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