Digital Marketing

**Thank you for your interest in joining our team A little bit about Venture for Canada**:
Venture for Canada is a national charity that fosters entrepreneurial skills and mindset in young Canadians. To be entrepreneurial is to act upon opportunities to create value for others.

We recruit, train, and support young people to work for innovative Canadian small businesses and startups. Through our programs, participants develop the network, knowledge, and entrepreneurial skills to have more impactful careers.

The resourcefulness of Canadians is essential to overcoming our country's greatest challenges. Venture for Canada is a catalyst of systemic social change by equipping young Canadians to build a more prosperous and inclusive society.

Hi, I’m Kathleen, the Senior Manager, People Operations here at Venture for Canada (VFC). I’ll be leading the recruitment for this new opening. I’ve been with VFC since 2019 and have seen it grow from 9 to 30+ team members We’ve got such a dedicated and hardworking team of amazing people and we’re excited to see it expand If you’re interested in learning more about our recruitment process and workplace philosophy, check out our Careers page here.

At VFC, the Digital Marketing & Community Lead plays a key role in bringing our mission to life online. You’ll craft stories that celebrate entrepreneurship, spark conversations that build community, and use data-driven insights to grow our digital impact. From social campaigns to creative content, you’ll help shape how Canadians experience VFC’s brand and purpose across every platform. This is a role for a creative connector, someone who thrives at the intersection of marketing, community, and social change.

**Please note that the Digital Marketing & Community Lead is a fixed-term contract role to support Venture for Canada with parental leave coverage from late 2025 to late 2026.**

**Role Responsibilities**

**Social Media Management & Community Building**

- Develop a deep understanding of VFC’s diverse audiences, including students, startups, alumni, supporters, ecosystem partners, and post-secondary institutions.
- Plan, execute, and optimize a dynamic social media calendar to maintain a consistent and engaging presence across all platforms.
- Build authentic relationships and cultivate a vibrant online community through thoughtful storytelling and engagement.
- Monitor and moderate social media channels including responding to comments, messages, and mentions in a timely and professional way.
- Collaborate with program teams to highlight participant stories, alumni impact, and organizational milestones.
- Stay on top of emerging trends and platform updates to keep our digital strategy innovative and relevant.

**Content Creation**

- Use the 4 Es of Marketing (Educate, Engage, Entertain, Empower) to design diverse, high-quality content across social media accounts and our blog.
- Write compelling copy and creative briefs that align with VFC’s voice, mission, and values.
- Plan, schedule, and publish posts strategically to maximize reach, engagement, and conversion.
- Develop multimedia content including short videos, graphics, and blog features in collaboration with internal and external creators
- Support with website and blog updates
- Ensure all digital content is accessible, inclusive, and aligned with brand standards.

**Data Analysis & Optimization**

- Track and analyze performance metrics including reach, engagement, click-through, and conversion rates.
- Provide regular reports with insights, learnings, and recommendations to improve content and campaign effectiveness.
- Use data to test and refine strategies from post timing to messaging tone to continually improve audience engagement.
- Stay aware of digital benchmarks and competitor trends to identify new opportunities for growth.

**Job Requirements**:

- 1-3 years of experience in social media management, content creation, or digital marketing (nonprofit or education sector experience is a plus).
- Strong writing, editing, and visual communication skills.
- Proficiency with major social platforms and analytics tools (e.g., Meta Insights, Google Analytics, Hootsuite, or Sprout Social).
- Experience with Hubspot and Wordpress is a plus
- A keen eye for emerging trends and creative opportunities in digital spaces.
- Collaborative, curious, and mission-driven mindset - you thrive in community-centered work.
- Passionate about entrepreneurship, education, and social impact; experience in nonprofits or small, scaling organizations is an asset;
- Education in Marketing, Communications, Business, or a related field is an asset
- Proficiency with Google Workspace/Gmail, HubSpot, Slack, Zoom, and the Windows operating system are assets
- Fluency in French is considered an asset
- Must be legally authorized to work in Canada.

Venture for Canada is committed to providing equal pay for equal work with salaries in line with industry standards.

**Why Join Venture for C