Digital Marketing Manager-vendor Programs

1 week ago

Waterloo, Canada opentext Full time

**OPENTEXT - THE INFORMATION COMPANY**

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management.

**THE OPPORTUNITY**:
As a Digital Marketing Manager, Vendor Programs, you will be joining a dynamic and agile marketing team. You have a passion for digital marketing, data analytics and reporting insights. You will be responsible for managing the relationships and programs in support of Global and Regional marketing campaigns to generate target audience interest, consumer engagement, and leads for the business.

You can manage multiple campaigns at once while keeping all stakeholders up to date with performance metrics reports. You must be comfortable with change and thrive in a fast-moving environment.

**YOU ARE GREAT AT**:

- Building digital strategies for marketing campaigns featuring integrated digital marketing approach, including organic and paid across a variety of digital platforms
- Driving innovation to stand out in the B2B marketplace to drive quality leads and pipeline
- Managing multiple projects to ensure timely execution on all campaigns
- Budget planning and management experience
- Analyzing performance of campaigns and make data-based decisions to optimize campaign effectiveness to drive expected KPIs
- Collaborating with global campaign managers, regional field marketing and account development teams to support lead generation objectives

**WHAT IT TAKES**:

- Bachelor’s degree in marketing or related field.
- Ability to manage external vendors and internal stakeholder relationships.
- 5+ years’ experience in digital marketing programs, campaign development or related experience in enterprise software or B2B company.
- Experience with digital advertising platforms including, LinkedIn Campaign Manager, 6Sense, Google Ads (DV360), and Google Analytics would be beneficial.
- A self-motivated, performance-driven, and professional demeanor.

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