Events & Community Coordinator

Canlan Sports is the largest private-sector owner and operator of recreational sports complexes in North America. The company's success in the sports and recreation industry is attributed to a focus on innovative programming, service excellence, world-class sports communities, and an understanding of its customers’ expectations and the commitment needed to deliver industry-leading participant experiences.

This position will be implemented as a one (1) year trial commencing on the hire date of the new employee and ending one year later.

**Job Summary**

The **Events & Community Coordinator** is a sales professional who is passionate about selling the sports and event experience with a truly differentiated competitive advantage. Working both inside and outside the Sports Complex, this position is primarily responsible for tournaments, birthday party sales and event booking opportunities and coordinating. Effectively managing the facility’s surface flow.

This role supports the entire sales and community outreach process; from bringing awareness and promoting the facility’s products and services, to the introduction of the facility to the prospect, to maintaining ongoing communication throughout the ‘life-cycle’ of the customer.

**Accountabilities**:
Business Goals, Ongoing Planning and Work Management
- Sales & Revenue Development
- Adhere to and support
- The Canlan Mission, Vision and Values
- Canlan's Policies, procedures and best practices
- The Canlan SPORTS Promise
- Corporate priorities
- Management and maintenance of the complexes operating systems, pertaining to surface flow and event spaces. Administration and execution of all event and community programing including but not limited to the following:

- Developing clientele for Birthday Parties, Corporate Events and other non-traditional rental opportunities such as commercial shoots
- identifying and attending trade shows to promote our event services
- Taking ownership of events from planning to execution and acting as the primary point of contact for guests during events
- Coordinating booked events with F&B, Ops, providing guests logistics for their visit
- Developing relationships with local schools and organizations to introduce our ice and event services
- Conducting regular competitor analysis of like or similar services
- Responsible for all contracts are duly signed (including payment terms)
- Managing payment plans for Birthday Parties and other events
- Ensuring that all outstanding payments (AR) for Birthday Parties Events, etc. are received
- Other duties as assigned by the Sales & Customer Care Manager and/or General Manager
- Assume responsibilities of the Sales Coordinator as needed (vacations, off days, etc.)
- Under the guidance of and with the Sales & Customer Care Manager:

- Assist in the development and execution of a fully integrated direct sales strategy for the complex, ensuring a proactive and aggressive approach to revenue development, through Strategic Sales, and community outreach plans
- Provide input in the creation of the annual sports surface plan maximizing all opportunities for all in-house Products, Community Program Initiative, internal and external tournaments, contract holders and special event initiatives
- Assist in the discovery, development, and relationship-building opportunities within their market through contact, to create new customer revenue opportunities and maximize revenue from existing customers
- Input into the monthly and quarterly review process to analyze the effectiveness of the surface sales plan
- Working regular shifts as the Manager On Duty, primarily weekends and evenings/afternoons
- Assume responsibilities of the Sales Coordinator as needed (vacations, off days, etc.)

Team (Effective Work Group) Development and Customer Focus / Relationship
- Customer Focused, Customer Relationships
- Under the leadership and direction of the Sales Manager and General Manager, ensure complex customers experience “best-in-class” experience, customer care and overall satisfaction
- Provide assistance in ensuring contract customer relationships at facility level from an initial single point of contact responsibility through ongoing relationship development for the purpose of revenue maximization and long-term business sustainability
- Under the leadership of the Sales Manager, be responsible for the creation and execution of in-house tournament initiatives and acts as in house point of contact for all 3rd party events

Decision Making and Results
- Manage Financial Accountability and Administrative Requirements
- Under the direction of the Sales Manager, provide assistance in the management of the signed contracts, and accounts receivable process as it relates to the contract sales
- Provide assistance in regular reporting requirements providing complex performance to plan and providing strategic recommendations and/or analysis to meet and exceed plan
- Other duties as assigned by the Sales Manager.