Channel Lead Generation Specialist, B2B

2 weeks ago

Richmond Hill, Canada TP-LINK CANADA INC. Full time

We are hiring

Founded in 1996, TP-Link is a global provider of reliable networking devices and accessories, involved in all aspects of everyday life. Supplying reliable networking, wireless and surveillance products to businesses in more than 170 countries, we are serving billions of people worldwide

Join us and experience the difference.

We are a vibrant and innovative workplace where employees are valued and empowered. We love what we do

Thank you in advance for your interest in TP-Link.

We look forward to reviewing your resume

**Location**: On-site | 88 Fulton Way, Richmond Hill, ON
**Type**: Full-Time | Salary + Benefits + Paid Time Off
**Reports to**: Marketing Lead, B2B/ISP Strategy

**Job Requirements**:

- 5+ years of experience in B2B channel marketing, partner sales support, or lead generation
- Bachelor's degree in marketing, Business, or related field
- Familiarity with partner types and programs: DMRs, VARs, MSPs, and ISPs
- Strong communication and collaboration skills, particularly in working with external stakeholders
- Analytical skills to assess lead quality, track metrics, and provide actionable insight
- Understanding of Canadian B2B/IT channel ecosystem is highly desirable
- Eligibility to work in Canada

**Essential Duties & Responsibilities**:

- Identify and engage end-user leads to support sell-through activities for channel partners
- Work with VARs, DMRs, MSPs, and ISPs to support joint lead generation campaigns and list-building efforts
- Capture and route inbound leads to appropriate partners based on vertical fit, territory, and capability
- Maintain accurate partner attribution and deal registration data within CRM and tracking tools
- Help execute lead-nurture workflows to accelerate time-to-close and enhance partner ROI
- Collaborate with the Marketing Team, Sales Engineering, and Sales Teams to prepare reports on lead quality, conversion rates, and campaign performance
- Support lead generation for partner events, webinars, and referral programs
- Research Canadian business directories, vertical associations, and channel marketing databases to enrich target lists
- Occasional provincial/interprovincial travel will be required
- In Accordance with the Accessibility for Ontarians with Disabilities Act (AODA), TP-Link Canada strives to ensure that all recruiting processes are non-discriminatory. If you require accommodation, please advise HR in advance of attending the interview. _
- All personal data being collected will be treated in strict confidence and used for recruitment purposes only._

**Job Types**: Full-time, Permanent

**Benefits**:

- Company events
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Flexible language requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday

Work Location: In person

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