Business Development Representitive

We’re looking for a **Business Development Representative** to join our team

Packetlabs was built by an ethical hacker after seeing vulnerability assessments presented as penetration tests. Our slogan “Ready for more than a VA scan?” drives at the importance of not providing our clients with a false sense of security. We are a passionate team of highly trained, proactive, ethical hackers. We provide expert-level penetration testing services that are thorough and tailored to help foster a safe digital space where everyone has the right to privacy and security. To do so, we **only** hire individuals with the same drive and passion.

At Packetlabs, we know that a high-performing sales team is the key to sustained, consistent growth. That’s why we’re seeking a qualified Business Development Representative (BDR) to uncover and qualify potential clients who could benefit from working with us. As the first line of communication with a prospect, the ideal BDR has a strong understanding of the sales process. They excel at researching leads, starting new relationships, and setting up Account Executives for success. The BDR should be a quick learner who has strong communication skills and the ability to showcase our services compellingly.

**Why This BDR Role is Different**

- Most BDR roles focus on high-volume outreach with little room for creativity. This is not that role.
At Packetlabs, we take a strategic, research-driven approach. Your ability to uncover insights, map networks, and create personalized, high-impact outreach will set you apart.
- You won’t just generate leads. You’ll study won business, identify trends, and source expansion opportunities.
- Your success here can fast-track your career into an Account Executive (AE), Sales Enablement, or Sales Leadership role faster than a traditional BDR track.

**Who You Are**

- **Always Learning**: You stay ahead of cybersecurity and sales trends to improve your capabilities
Top Performer: You have a proven sales development track record with at least two years of experience in similar roles
- **Data-Driven**:You understand sales metrics (KPIs) and can translate activities into outcomes
- **Humble**: You leave your ego at the door
- **A Natural Communicator**:You can engage and influence senior decision-makers such as CISOs and IT Security Leaders with credibility
- **Deeply Curious About Organizations**: You go beyond surface-level research. You seek to understand company dynamics, decision-making hierarchies, and internal influences. Bonus if you can decode investor reports, quarterly earnings calls, and strategy documents to craft personalized outreach
- **A Master of Personalization**: You take pride in writing high-impact, tailored messages that outperform AI-generated outreach. You know that the right message at the right time is a game-changer
- **Strategic in Your Approach**: You don’t just chase new leads. You analyze won deals, extract key patterns, and source similar clients to expand revenue opportunities
Resilient and Results-Driven: You thrive in a fast-paced environment, embrace challenges, and are committed to hitting and exceeding targets
- **Highly Organized and Detail-Oriented**: You know how to track data, follow structured outreach sequences, and optimize your pipeline
- **Tech-Savvy**: You are comfortable using CRMs, social media, and sales automation tools
- **Team-Oriented**: You collaborate well with AEs, marketing, and leadership to improve the sales process
- **Passionate About Cybersecurity**: You care about helping companies protect themselves from cyberattacks and want to sell a solution that matters

**What You’ll Be Doing**

- Craft outreach that is so personalized, relevant, and insightful that it is too hard to ignore
- Leverage investor reports, strategy documents, and company earnings calls to create messaging that resonates with executive buyers
- Engage decision-makers and build relationships through consultative selling approaches
- Book and qualify meetings using the BANT (Budget, Authority, Need, Timing) framework
- Work closely with Account Executives to understand won business, the factors that drove the deal, and how the client achieved success
- Use insights from won deals to identify and source similar clients in related industries or with shared pain points
- Track key performance metrics such as response rates, meetings set, and opportunities created. Log all activity in our CRM
- Continuously refine outreach strategies based on data, coaching, and market feedback
- Stay informed about cybersecurity trends to have relevant conversations with CISOs, IT leaders, and security professionals
- Learn, understand, and embrace the culture and core values of Packetlabs

**What You Bring**

- Two or more years of experience in Sales Development, Business Development, or similar outbound sales roles
- A proven track record of exceeding lead generation and meeting-setting goals
- Experience selling security, SaaS, or IT ser