Digital Analyst

1 week ago

Mississauga, Canada Cheil Dallas Full time

**Who are we?**

Cheil Canada is a marketing company operating offering a variety of marketing & advertising solutions. We are a full-service data-driven company, rooted firmly in customer experience and performance. We work across the entire customer journey, creating connections that result in relevant and meaningful personalization through:

- Data & Insight
- Retail Marketing & Shopper Marketing
- Digital and Social Marketing
- eCommerce & eRetailer Marketing

Cheil Canada truly believes in diversity and hires talent with a wide range of knowledge, skills and professional background. As part of Cheil Worldwide, Cheil Canada plays its part in one of the world’s biggest agency networks-comprising of 54 offices and nine affiliates in 46 countries globally.

**Digital Analyst**

**Position Summary**

**Key Responsibilities**
- Plan, launch, and analyze A/B and multivariate tests in Adobe Target and Insider—defining hypotheses, sizing audiences, monitoring in-flight results, and presenting statistically sound read-outs.
- Mine GA4, Adobe Analytics, and CDP datasets to uncover behavioral insights, segment performance (device, traffic source, campaign, division), and translate findings into prioritized optimization recommendations.
- Design and maintain self-serve dashboards in Looker Studio, Tableau, or Power BI, automating data pipelines and enforcing metric definitions for stakeholders from squad level to executive.
- Own Google Tag Manager configurations—creating events, enhanced-e-commerce tracking, and custom dimensions, performing end-to-end QA in dev and prod.
- Define, document, and manage the GA4-compliant data layer that powers analytics, Adobe Target, and Insider tests, ensuring consistency, privacy compliance, and future scalability.
- Collaborate cross-functionally with UX, Merchandising, Development, and Legal teams to ensure experimentation and tagging requirements are embedded in every release.
- Champion data quality and governance by establishing validation checklists, monitoring discrepancies, and educating stakeholders on best practices.

**Must-Have Qualifications**
- 3-5 years in digital analytics, CRO, or experimentation for a high-traffic e-commerce site.
- A/B testing experience with Adobe Target and/or Insider (or similar).
- Advanced use of GA4 and Adobe Analytics—including explorations, calculated metrics, and segmentation.
- Demonstrated data-layer management for GA4 (schema design, mapping, validation).
- SQL/BigQuery proficiency and strong Excel/Sheets skills.
- Dashboard development in Looker Studio / Tableau / Power BI.
- Deep familiarity with GTM, tag-debugging tools, and browser/network debuggers.
- Ability to explain statistical concepts (confidence, lift, p-values) and craft persuasive narratives for non-analysts.

Nice-to-Have Extras
- Server-side testing, Adobe Launch, or Tealium iQ experience.
- Working knowledge of HTML/CSS/JavaScript for front-end troubleshooting.
- Exposure to SEO, paid-media attribution, or product-recommendation engines.
- Background in consumer electronics or retail e-commerce.

**Location: 6790 Century Avenue, Mississauga, L5N 2V8**
**This is a Hybrid role (3 days in office, 2 days' work from home)

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