Innis & Gunn - Brand and Sales Specialist

Overview:
**Job Title**

Brand & Sales Specialist

**Business Unit**

Innis & Gunn

**Reporting Line**

Innis & Gunn Brand Manager

**Key Stakeholders**

Innis & Gunn Country Manager, Innis & Gunn Brand Manager, PMA Sales Team, Innis & Gunn Management (Edinburgh), PMA Regional Directors.

**Location**

Ontario based & focused

**Who We Are
PMA Canada is one of the largest private agents and distributor of fine wines, spirits and specialty beers in Canada. We represent a number of premium brands in the beverage alcohol industry. We have delivered strong, uninterrupted sales growth since the Company began business over 35 years ago. We pride ourselves on providing Service Excellence for our suppliers, customers & consumers. Innis & Gunn is PMA’s flagship imported premium beer which has grown to over 200,000 9L cases and over $11 million in retail sales value. The Innis & Gunn team are direct representatives of the brewery, embedded within the PMA organization to drive the business.

**Responsibilities**:
**Role Mission**

It will be your mission to bring the Innis & Gunn brand to life and grow affinity with customers and consumers alike as well as showcasing our brand in all the right places. You’ll inspire everyone you encounter with our beers, brand message and will exemplify our values of Originality, Perseverance, Confidence and being free spirited. You will directly contribute to positive shifts in our brand image.

You’ll be required to win prestige accounts, forge partnerships with retailers, influencers and tastemakers. You’ll plan and host events, be an articulate spokesperson and you’ll work closely with the trade on an advocacy programme.

**Required Duties**
- Brand Expert: Provide brand education and best in class training

sessions to engage with PMA sales team, retailers, and consumers as

you become the voice for the brand in Canada.
- Commercial Plans: Collaborate with PMA sales to identify key on

premise accounts for draught and packaged beer, execute

programs/promotions to gain visibility in these accounts that will

convey our brand message.
- Strategy Implementation: Bring the brand’s channel strategy to life

through activity that drives brand advocacy.
- Retail Support: Drive our sales strategy with retailers and the PMA

team across provincial and private retailers.
- Partnerships: Form brand partnerships with people and businesses

who carry genuine influence to reinforce our beer brands positioning

and image. This could be media, social media influencers, high profile

retailers. In target cities your job will be making us appear in places

that share the brands values, be they unexpected places or very high

profile ones.
- Events: Identify, pitch and manage special beer events to accelerate

recruitment into the Innis & Gunn brand.
- Reporting: Preparation of reports on activations, brand engagement,

promotional activity & competitive activity.

**Company Values**
- PMA: Teamwork, Professionalism, Leadership, Enthusiasm, Creativity.
- Innis & Gunn: Originality, Perseverance, Confidence and being free

spirited.
- Meaningful consumer connections in the on-trade and executional

excellence in retail.

Qualifications:
**Requirements**:

- Beer: Passion for and knowledge of beer.
- Draught beer experience preferred
- Self-motivated, full of banter, competitive and supportive of

teammates.
- Communication: Clear and timely internal and external

communication is key to the success in this role.
- Time-Management and Planning: Ability to prioritize and work in a

fast-paced but rewarding environment.
- Sales Skills: Structured sales call, negotiation skills and commercial

selling.
- Data Analysis: Ability to find information within data and use it to

build effective plans.
- Category Knowledge: Working knowledge & understanding of other

brand (product variants & sales activations).
- Flexibility: Prepared to travel as well as work evenings and weekends.
- Computer Literacy: Microsoft Office Software (Excel, Power Point,

Word, Outlook).
- Valid driving license & car.