Marketing Specialist

SIMNET is an emerging Cloud Infrastructure and Platform Services (CIPS) provider who’s passionate about delivering world class solutions that addresses the unique needs of modern businesses. Headquartered in Whitby, Ontario, our mission is to help organizations accelerate growth and maintain simple, secure operations. This is realized through the SIMNET.cloud portfolio which includes highly customized Cloud, Security, and Managed services that fill a void in the market caused by fragmented, siloed, complex solutions offered by hyperscale cloud and regional providers who are not committed to turnkey, highly customized, FAST, SIMPLE, SECURE cloud infrastructure services.

We are currently seeking talented individuals to join our team and help us accelerate our mission to help organizations accelerate growth and maintain simple, secure operations.

**Responsibilities**:

- Support the day-to-day execution of SIMNET’s Digital Marketing Strategy
- Implement and adopt automation, contribute to strategy roadmap, and organize and adopt phased implementations based on the strategic roadmap plan.
- Optimization for All Digital Properties including:

- Search Engines, GMB, etc.,
- WordPress Website Hosting, Support, Update and Management
- Help manage the company website, including content updates, SEO enhancements, and user experience improvements.
- Oversee social media channels, developing a content calendar, engaging with the audience, and analyzing performance metrics.
- Utilize marketing automation tools to streamline processes and nurture leads through the sales funnel.
- Proactively identify new marketing opportunities, unconventional channels, or creative campaigns to enhance brand visibility.
- Collaborate with SIMNET Marketing and Vendor partners.
- Support the day-to-day execution of SIMNET’s Growth Marketing
- Content Generation that will accelerate activity aligned with sales targets.
- Deliver blog posts, articles, and whitepapers that resonate with the target audience and establish thought leadership.
- Create and/or oversee the creation of visually appealing and informative multimedia content, such as infographics, videos, and interactive presentations.
- Ensure content consistency and alignment with brand guidelines across all communication channels.
- Campaign execution and integration between systems
- Website visualization tracking. tracking Zoho Marketing capabilities, and reporting
- Oversee Paid Media, AdWords, LinkedIn as well as Oversee Marketing Events live and virtual.
- Support the day-to-day execution of SIMNET’s Analytics & Insights
- Define, track, and analyze key performance indicators (KPIs) related to marketing goals and objectives.
- Help adopt and integrate Zoho Marketing Analytics and Zoho Campaigns
- Establish baseline analytics and KPIs for website performance.
- Monitor and optimize Top 10 Search MBO and KPIs.
- Generate regular reports, offering insights into campaign performance, audience engagement, and lead conversion.
- Use analytics to identify trends, opportunities, and areas for improvement in marketing strategies.
- Implement data-driven decision-making processes to optimize marketing efforts.
- Oversee SIMNET’s Digital Content
- Help with the Design and delivery of sales brochures, product/service guides, and promotional materials that communicate value propositions.
- Craft compelling copy and visuals for sales presentations, ensuring alignment with brand messaging.
- Create and manage landing pages and forms to capture prospect information and track conversion rates.
- Collaborate with the Sales to define target buyer personas and tailor campaigns accordingly.
Monitor and report on lead generation performance, adjusting strategies based on data-driven insights.**Requirements**:

- Basic knowledge of marketing automation tools for streamlining repetitive tasks and improving workflow efficiency.
- Ability to leverage analytics tools to track the performance of marketing campaigns and derive actionable insights.
- Willingness and ability to quickly learn and adapt to new marketing trends, tools, and technologies.
- Embrace an agile mindset, responding promptly to market changes and adjusting marketing strategies accordingly.
- Resourceful and able to accomplish tasks with limited external resources. Willing to explore and implement low-cost marketing solutions.
- Ability to make minor updates to the company website and optimize it for user engagement.
Proficiency in basic graphic design tools for creating visually appealing content.
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**Qualifications**:

- Bachelor’s degree in Marketing, Business, or related field.
- Proven experience in digital marketing, content creation, and collateral development.
- Familiarity with IT and cloud hosting industry trends.
- Strong analytical skills and experience with marketing analytics tools.
Excellent communication and collaboration skills.
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**Benefits**:

- **Extended health and dental care** : We provide extend