Go-to-market Associate

**Go-To-Market (GTM) Associate**: The Go-To-Market (GTM) Associate will join the REDspace Venture Studio and serve as the first introduction for new, high-potential ventures. This entrepreneurial, high-stakes role requires writing the commercial playbook from scratch, not executing an existing one. The Associate will be directly responsible for taking a raw product concept from a "slide deck" to its first dollar of revenue, aggressively validating market demand, and setting the commercial foundation for a scalable business. This is an opportunity to build multiple sales and growth engines from scratch in a dynamic, high-velocity environment, requiring a relentless "hunter" mentality and a full-stack sales and growth athlete approach. Want to join our team? This is a role that will be based out of our office in Bedford, NS. **About REDspace**: We’re proud of the culture we’ve built; collaborative, curious, and people-focused. We support each other, celebrate wins, and never stop learning. If that sounds like your kind of team, we’d love to hear from you. **What You’ll Do**: The GTM Associate will act as the first introduction to net-new products, focusing on intense, creative market validation and the generation of early revenue. - Market Validation & Revenue Generation: Identify and generate first-mover revenue opportunities by validating product theses through targeted prospecting and qualification of potential anchor clients. - End-to-End Sales Cycle Management: Manage the entire sales cycle, from lead generation and outreach to closing the first critical contracts for new ventures. - Process Building & Lead Generation: Build and maintain prospect lists using advanced techniques (scraping, data enrichment) to establish a repeatable and scalable lead generation process. - Micro-Marketing Execution: Execute micro-marketing campaigns (e.g., ad tests, landing pages, webinars) to generate early top-of-funnel activity and gather market intelligence. - Reporting & Documentation: Provide accurate and timely reporting on market validation results, outreach metrics, and pipeline status to the Venture Studio leadership team. **Requirements**: **What You’ll Bring**: - Experience: Minimum of 3 years of proven experience in business development, sales, or lead generation, ideally within a high-growth tech environment or startup setting. - Mindset: Demonstrable experience and a natural "hunter" mentality, with a track record of creating opportunities rather than solely relying on inbound leads. - Technical Proficiency: Deep proficiency in independently utilizing modern GTM tools for list building, sequencing, and automation (e.g., Apollo.io, Clay, HubSpot, Sales Navigator). - Adaptability & Ambiguity: Comfortable operating in highly ambiguous environments where processes are undefined, demonstrating the ability to write the playbook rather than follow an existing one. - Organizational Skills: Strong organizational skills and attention to detail required for independent pipeline management and documentation of rapid product iterations. - Education (preferred): Post-secondary education in business, marketing, or technology is preferred, or an equivalent combination of experience and education. **Nice-to-Haves**: - Familiarity with the Venture Studio model and the unique challenges of rapidly scaling and validating multiple concepts concurrently. - Experience with advanced data enrichment and automation tools like Clay, Zapier, or Make. - Prior experience with sales/growth for a pre-seed or seed-stage B2B SaaS company. - Experience in the Media & Entertainment industry. **Benefits** **Your well-being**: - Fully company-funded health, vision, dental, EFAP, and life insurance coverage with access to virtual doctor visits via Maple. - Pension plan contribution matching. - A flexible Health Spending Account and/or Lifestyle Spending Account. **Your career**: - A competitive compensation package, commensurate with experience. - Weekly sharing sessions for projects and technology. - Free access to a wide variety of training material, including access to Udemy Business. - Team-oriented education strategy, which includes a professional development allowance. - Consistent, frequent check-ins with leadership. **Your Happiness**: - Modern Office Perks: Enjoy our large, beautiful office with free parking, an on-site gym/sauna, and complimentary coffee and snacks. - Engaging Culture: Participate in social and team-building events and benefit from charitable donation matching. **Our Hiring Process**: - Resume Review: A member of our Hiring Team will review your resume. - Final Interview: This conversation focuses on your goals, growth, and how you see yourself contributing to our team long-term. - Offer: If it's a match on both sides, we’ll extend a formal offer to join REDspace - Please note that this is our typical recruitment process - some roles may have different or additional steps. **Our commitment to diversit