Vp, International Business Development

Pure Sunfarms is one of Canada’s largest licensed producers of high-quality, greenhouse-grown cannabis based in BC’s Fraser Valley (Delta). We are proud to bring together individuals from a wide breadth of industries, backgrounds, and experiences, with a diverse team committed to excellence.
- Our diversity drives our uncompromising approach to quality and success within the Canadian recreational cannabis market
- .- Reporting to the SVP, Strategy
- & Medical Exports
- at Village Farms International
- ,
- our
- VP, International
- , Business Development
- will
- play a pivotal role
- in driving revenue growth
- , executing
- our international
- strategy
- and unlocking
- strategic market
- expansion for
- cannabis, globally.
- A
- s a
- strong
- business development
- leader
- focused on operation
- al
- excellence
- ,
- you know how to maximize value
- and
- build
- collaborat
- ive
- partnerships to
- facilitate
- market entry and drive sales growth
- .**ESSENTIAL FUNCTIONS**
- **Strategic Market Analysis and Expansion**
: Conduct
comprehensive market analys
i
s to
identify
profitable international markets
for expansion. Evaluate
regulatory landscapes, competitive dynamics, and market trends to inform strategic decision-making.
- ** ** Tailored Sales Strategies**
: Develop sales strategies tailored to each target market, encompassing pricing optimization, distribution channel selection, and promotional tactics to maximize market penetration and revenue generation.
- ** ** Operational Excellence**:
C
reate operational efficiencies through the development and refinement of Standard Operating Procedures (SOPs), ensuring seamless execution and compliance with international regulations across diverse markets.
- ** ** Stakeholder Engagement**:
C
reate and nurture strategic relationships with key stakeholders, including healthcare professionals, regulatory authorities, and industry partner
s.
- ** ** Product Positioning**
informed
of scientific advancements and regulatory developments to effectively communicate the value proposition of our products to diverse stakeholders.
- ** ** Results-Driven Execution**
: Execute sales strategies with precision and
efficiency
, monitoring performance metrics, conducting sales forecast
s
, and implementing continuous optimization initiatives to achieve and
exceed
sales targets.
- ** ** Regulatory Compliance**
: Ensure
compliance with all
international regulatory requirements governing the sale and distribution of medical cannabis products, navigating complex licensing, import/export regulations, and product registration processes.
- ** ** Contract Negotiation**
**and Development**
: Drive negotiations to secure
favourable
terms and conditions, balancing the needs of stakeholders while safeguarding the interests of the company.
Work closely with legal counsel to
review and develop contracts,
ensuring the parameters are mutually beneficial and align
to the company’s
objectives

**OTHER DUTIES**
- At Pure Sunfarms,
- we’re
- committed to ensuring
- we’re
- bringing the best we have to offer to our consumers. This means other duties may arise since we work together to ensure we support all business activities - seed to sale.**WORK STATUS**

**On-site**
- This is an on-site role,
- working in or
- supporting operations and working collaboratively with cross-functional teams across the business.**YOUR STORY**
- We already know you are excited to get started in a career in
- international account management
- ,
- but we want to know more about your strengths:
**Your Experience**
- University degree in Business Administration or a related field. 10 + years ’ experience in account management, a B2B emphasis on international customers
. 5+ years of executive leadership experience
. 5+ years ’ experience in a highly regulated industry, cannabis, tobacco, pharmaceutic al,
or liquor is a benefit. Previous experience with EUGMP requirements is
an asset. Proven history of maximizing customer value, exceeding sales targets,
and leading high performing teams.

**Your Approach & Strengths**
- Understands international trends and leverages
- knowledge of the company’s global- strategy, and unique value proposition to maximize results_
- _._ Excels in building relationships and exhibits credibility
and instills confidence in actions and outcomes. Champions organizati
onal decisions and values, through all interactions and balances stakeholder interests with organizational goals. Generates options to achieve long-range goals, considering relevant factors focusing effort and resources on strategic priorities with the greatest potential positive impact
. Creates strategic sales
plans to maximize sales, analyzes data and translates findings into insights and recommendations.
- Establishes
- partnerships
- with others to meet shared
- objectives
- ,
- maximize our impact and- to support our customers. Gains the confidence and trust of others, acting with honesty, integrity and authent