Integrated Media Manager

2 weeks ago

Burlington, Canada IKEA Full time

WHAT YOU'LL NEED TO HAVE
- You have a deep knowledge of multichannel marketing budgeting, media landscape and interplay between paid, earned and owned channels.
- You have strong analytical, strategic and problem solving skills with the ability to make decisions with speed and simplicity.
- You use your strong interpersonal skills to lead, inspire and build trustful relationships with both internal and external partners by communicating in an inspirational way.
- You have formal qualifications in Marketing, Business or equivalent and a minimum 10 years of experience in Marketing and delivering results.
- You have a minimum 5 years of experience in leading and influencing co-workers and teams.
- You have good coaching and/or mentor, advisory and facilitation skills, conflict management skills and problem-solving experience

YOUR RESPONSIBILITIES
- Act as a member of the Marketing Management team and proactively contribute the marketing plan and output in order to deliver to the common objectives and goals.
- Responsible for leading the Integrated Media team and driving the totality of the IKEA offering to the market through all paid media.
- In collaboration with the Communication team, manage the strategy, planning, execution and optimizing the use of owned, earned and paid media channels to maximize commercial impact, drive business results and improve cost efficiency of results.
- Responsible for managing local media agency relationships to meet Country Marketing needs and improve ROI of Marketing.
- Responsible for securing metrics to understand media performance, and identify needs and gaps (in cooperation with Insights team) to meet business and marketing objectives.
- Responsible for securing good media governance and accountability by leading the work with media agencies and key media and platform vendors.
- Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact.
- Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals.
- Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA.
- Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar).

ABOUT THIS WORK AREA

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

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