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Digital Marketing Coordinator

2 weeks ago

Ottawa, Canada TAAC Group Full time

**About TAAC Group**:
TAAC Group is a leading art product and service retailer dedicated to promoting and celebrating the world of visual arts. We are committed to fostering creativity and connecting art enthusiasts with exceptional pieces of art. At TAAC Group, we believe in the power of art to inspire, transform, and enrich lives.

We are passionate about what we do and look for individuals with their passion, curiosity, and genuine helpfulness to join us. We offer unique experiences in a fun, positive, and creative environment.

**Job Overview**

**Responsibilities**:

- Coordinate and execute digital marketing campaigns, ensuring they are delivered on time and within budget.
- Assist in managing and updating website content, ensuring accuracy, consistency, and SEO optimization.
- Manage the company's social media presence, including content planning, scheduling, community engagement, and performance tracking.
- Monitor and analyze campaign performance using various analytics tools (e.g., Google Analytics) and provide regular reports with insights and recommendations for optimization.
- Conduct keyword research and implement SEO best practices to improve organic search rankings and drive website traffic.
- Manage and optimize paid advertising campaigns (e.g., Meta Ads, social media advertising) to maximize ROI.
- Stay up to date with the latest digital marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams, including sales, design, and product, to ensure marketing efforts align with overall business objectives.
- Manage relationships with external vendors and agencies as needed.

**Qualifications**:

- Bachelor's Degree in Marketing, Communications, or a related field.
- 1-3 years of experience in digital marketing or a related role.
- Strong understanding of digital marketing concepts and best practices.
- Proficiency in various digital marketing tools and platforms, including:

- Google Analytics
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Management Platforms
- Content Management Systems (CMS)
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills with the ability to interpret data and make data-driven decisions.
- Creativity and a passion for developing innovative marketing campaigns.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong organizational skills and attention to detail.
- Ability to work independently and as part of a team.

**Preferred Skills**:

- Experience with graphic design tools (e.g., Adobe Photoshop, Canva).
- Basic knowledge of HTML and CSS.
- Experience with video editing.

**Deadline: 30th May, 2025