Assistant Marketing Manager

**About Us **
As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites, Vachon®, Hostess® and more.

In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada pursues our goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.

We are seeking an Assistant Marketing Manager for our Bread Marketing team at Bimbo Canada. In this role, you will be responsible for executing marketing strategies to promote and drive share of multiple brands including the #1 bread brand in Canada, Dempster’s® and new global brand Tia Rosa® from Mexico, across multiple segments: Tortillas, Buns, and Rolls. We are looking for an individual with an entrepreneurial spirit, a passion for food and consumers, strong problem-solving abilities, analytical thinking skills, and experience in project management working closely with cross-functional stakeholders. Key responsibilities include, but are not limited to the following:
**Hiring Requirements**:

- Primary responsibility is to develop and execute marketing plans for the portfolio to ensure success and achieve the overall objectives, such as share leadership, volume & profit targets
- Manage day-to-day portfolio activities and problem resolution with key functional areas including: product development, regulatory, quality assurance, sales, finance, operations and distribution
- Lead project coordination for new product opportunities, including innovation/renovation, packaging improvements, and account presentations
- Collect and analyze relevant market data to identify & act on insights as required
- Provide regular reports on business performance to identify key performance drivers, opportunities, and potential threats for the brands and segments
- Engage in strategic planning activities, such as business reviews, marketing plans, communication strategies, and playbooks (planning with sales)
- Manage and balance multiple brand budgets, tracking expenditures and ensuring cost-effective allocation of resources across marketing initiatives.

**Experience & Education**
- Primary responsibility is to develop and execute marketing plans for the portfolio to ensure success and achieve the overall objectives, such as share leadership, volume & profit targets
- Manage day-to-day portfolio activities and problem resolution with key functional areas including: product development, regulatory, quality assurance, sales, finance, operations and distribution
- Lead project coordination for new product opportunities, including innovation/renovation, packaging improvements, and account presentations
- Collect and analyze relevant market data to identify & act on insights as required
- Provide regular reports on business performance to identify key performance drivers, opportunities, and potential threats for the brands and segments
- Engage in strategic planning activities, such as business reviews, marketing plans, communication strategies, and playbooks (planning with sales)
- Manage and balance multiple brand budgets, tracking expenditures and ensuring cost-effective allocation of resources across marketing initiatives.

**Growth Opportunities**: Bimbo Canada is committed to your personal and professional growth. We offer training, development, and advancement opportunities within our organization.

**Innovation**: Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions.

**Our Values**:

- We value the person
- We are one community
- We get results
- We compete and win
- We are sharp operators
- We act with integrity
- We transcend and endure

We are incredibly proud to announce that **Bimbo Canada has been named one of the 2024 Best Places to Work by**_Canadian HR Reporter_**_ (CHRR)_**** This tremendous honour recognizes our commitment to creating an outstanding workplace for our associates.
- We thank all interested applicants, but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check._
- Please note all offers of employment at Bimbo Canada are conditional on the successful completion of appropriate background checks (including but not limited to criminal history, reference, credit and/or physical demands checks) as appropriate for the role and a