Marketing Coordinator

**Position Overview**

As a Marketing Coordinator for the Car Dealer Channel and Alliance Program, you will play a key role in driving business development initiatives and executing strategic marketing campaigns within the automotive dealer network.

**Key Responsibilities**

**Campaign Development & Execution**
- Collaborate with cross-functional teams (sales, merchandising, graphic design, etc.) to design and execute B2B/B2C marketing programs tailored to the car dealer channel.
- Develop targeted marketing campaigns and promotions to increase dealer engagement, enhance brand visibility, and drive product sales.

**Digital Marketing & Analytics**
- Monitor and report on the performance of marketing campaigns and provide actionable insights to optimize future efforts.
- Enhance the dealer portal and digital assets with content that drives user engagement and strengthens our online presence.

**Dealer Events & Sponsorships**
- Plan and execute dealership-focused events, training sessions, and sponsorship opportunities to drive engagement and foster long-term relationships within the dealer network.

**Strategic Planning & Administrative Support**
- Contribute to the development of strategic marketing plans that align with overall business goals for the dealer network.
- Assist in managing marketing budgets, ensuring cost-effective allocation of resources across various initiatives.
- Prepare marketing reports, presentations, and other materials for internal and external stakeholders.

**Key Success Factors**
- **Passionate & Driven**: You have a strong passion for driving business growth and creating value for your partners.
- **Business Development Focus**: You thrive in a sales-driven environment and have a track record of successfully identifying and pursuing business opportunities. You are adept at building and maintaining relationships with key stakeholders and understanding their needs.
- **Strategic Vision**: You possess strong business acumen and a results-oriented mindset. You are capable of developing and executing marketing strategies that align with both short-term sales goals and long-term growth objectives.
- **Analytical & Data-Driven**: Your ability to analyze marketing data and draw actionable insights is crucial to optimizing campaigns. You use data to guide decision-making and improve program performance over time.
- **Excellent Communication Skills**: You have a knack for crafting compelling marketing messages, both written and oral, and are comfortable interacting with diverse audiences, from internal stakeholders to car dealers and external partners.

**Requirements**:

- **Educational Background**: Degree in Business Administration, Marketing, or a related field.
- **Professional Experience**: 5-8 years of proven experience in marketing roles.
- **Language Proficiency**: Exceptional communication skills, both written and verbal, with a talent for crafting engaging messages. Proficiency in French is a plus.
- **Microsoft Office Suite**: Strong proficiency, particularly in Excel (e.g., pivot tables, advanced formulas).
- **Data Analysis & Reporting**: Proficient with analytics and reporting tools like Google Analytics 4, Hotjar, and Power BI.
- **Event Coordination**: Experience in planning and managing events.
- **Project Management**: Familiarity with project management tools (Asana is a plus).
- **Design & Graphics**: Familiarity with the Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a plus.
- **Industry Knowledge**: Experience in the automotive industry is a plus.
- **Web & Digital Skills**: Familiarity with WordPress and basic HTML is a plus.
- **B2B Marketing**: Previous experience in B2B environments is a plus.
- **Digital Advertising**: Hands-on experience with Google Ads is a plus.

**Why Join Us?