Vice President, Customer Communications and Public Affairs

**Marketing Statement**:

- A career at TransLink and our family of companies means working with people with a wide range of skills and perspectives, all teaming up towards a common goal: preserving and enhancing the region's world-envied quality of life. Together, we connect the region and enhance its livability by providing a sustainable transit and transportation network, embraced by our communities and people.
- At TransLink we are dedicated to building a workforce that reflects the diversity of the communities in which we live. We’re committed to fostering an inclusive, equitable and accessible workplace, recognizing the unique value and skills every individual brings.
- Looking for a great place to work where your contributions are valued and you can make a difference in a vibrant city? At TransLink, one of BC’s Top Employers, you'll help make Metro Vancouver a better place to live, built on transportation excellence. Put your future in motion

** Responsibilities**:

- PRIMARY PURPOSE
- Provides senior leadership and oversight to the development of short and long-term strategies for communications, marketing, public affairs and customer engagement programs across the enterprise. Involves broad accountability for TransLink’s reputation, internal and external communications, issues management, media relations, marketing, ridership development, government and community relations, public engagement, and Indigenous relations. Delivers an integrated approach that aligns all areas of accountability to TransLink values and supports the organization’s strategic goals.
- KEY ACCOUNTABILITIES
- Represents the department as a member of the TransLink Senior Executive Team and involved in translating the organization’s goals into integrated cross-boundary strategies and business solutions and providing strategic advice to the CEO and Senior Executive on important enterprise-wide strategic policies and direction.
- Leads the development and achievement of short and long-term strategies and objectives to protect and enhance TransLink’s reputation. Ensures an integrated and aligned approach across all areas of accountability. Also ensures implementation of effective and efficient policies, practices and processes in all reporting areas; and approves and monitors targets & measures for the achievement of goals in all reporting areas.
- Acts as senior champion of all strategic communication, marketing, public affairs and customer engagement programs. Involves collaborating with senior leaders across the enterprise to ensure that strategies and concepts are integrated into every aspect of the organization.
- Provides senior leadership to the ongoing development and preservation of the TransLink corporate brand, ensuring integration in all areas of accountability, and delivery of a highly regarded reputation and positive image.
- Provides senior leadership to the enterprise communication programs, including internal and external messaging through traditional, social and other electronic media; issue management; and media relations. Involves critical analysis and strategy to mitigate risk, manage reputation, and ensure consistency and alignment on high profile, sensitive, and time-constrained matters with potential impact on external confidence and support.
- Provides senior leadership to the enterprise marketing and ridership development program, ensuring integration and alignment of strategies, plans and messaging with all communications and customer engagement programs.
- Provide senior leadership to the enterprise public affairs program including strategic government relations and engagement, community and municipal relations, Indigenous relations, and public engagement on TransLink-related projects and policies.
- Develops strategies and drives innovation through use of technology to expand the impact of social media beyond customer relationships to address critical objectives for public awareness and confidence.
- Represents the TransLink enterprise in the development of positive and productive relationships with the media, customers, community, business, advocacy groups, the general public, student groups, traditionally under
- represented groups and others.
- Liaises with the CEO, TransLink and subsidiary Executive, and Board Committees for the purpose of advising, consulting and reporting on risks, risk mitigation measures, opportunities, strategic planning, and status of activities in all areas of accountability. Provides expert support on development of critical reports and presentations delivered by CEO, Board Chair and others appearing in front of strategically important audiences.
- Provides broad direction, coaching, development and performance management for reporting leaders, and ensures adherence to appropriate practice in people management in reporting areas.

** Qualifications**:

- EDUCATION AND EXPERIENCE
- The requirements for this job are typically acquired through a degree in business, public pol