Digital Marketing Lead

Since 2013 Aimsio's software has been helping heavy industrial businesses maximize revenue from field operations by improving communication between off-site locations and head offices. We are a B2B SaaS company with roughly 30 employees, about to take the next big step toward disrupting a sector that is ready for digital transformation. We’re ready to take on the world and we’d like you to join us

**The Role: are you up for the challenge?**:
The Digital Marketing Lead is primarily responsible for digital marketing leadership, strategy, and execution. Working alongside the Marketing Manager, you will oversee the entire strategy and execution of our paid digital marketing. You will be responsible for developing a digital marketing strategy and for the platform execution, campaign optimizations, and overall tactical approach. The Digital Marketing Lead is directly responsible for increasing the number of inbound leads coming through our website and will be required to provide weekly performance updates.

**Responsibilities: how will you make a contribution?**:

- Accountable for all digital marketing initiatives to drive traffic, engagement and leads
- Provide a digital audit upon starting and use the findings to create a digital marketing strategy
- Execute on the implementation and optimization of digital campaign setup and reporting
- Conduct thorough research to understand customer’s objectives, target audience, and industry trends
- Maximize ROI and achieve campaign objectives
- Invest time into truly understanding our business and our customers in order to create campaigns that resonate with them
- Work closely with the Marketing and Sales team to fill the top of the funnel using digital marketing tactics
- Propose new ideas for generating inbound leads using digital marketing tactics
- Develop a strategy for remarketing using a combination of digital ads and CRM marketing
- Digital marketing budget management and tracking metrics like CPL, Conversion Rates, ROMI, etc.

**Qualifications**: do you have what it takes?
- 5+ years of digital marketing experience
- Strong expertise and hands-on experience with Google Ads, Google Analytics, Linkedin Ads, Facebook Ads, and SEMRush (see below for specifics)
- Problem-solving mentality
- Data-driven personality with the ability to transform metrics into actionable plans
- A deep understanding of best practices for B2B SaaS digital marketing and a willingness to keep up to date with industry trends
- Some level of familiarity with heavy industry (Oil and gas, Energy, Construction)

Technical Qualifications
Must have excellent knowledge of digital marketing platforms and be highly skilled in all phases of digital campaign execution: Campaign Planning and Strategy, Campaign Setup, Campaign Optimization, Analytics and Reporting, and Budget Management.
- Google Ads: Campaign set-up, keyword research, monitor and adjust bidding strategies, copywriting for ads and ad groups, targeting, remarketing, conversions, budget management, reporting
- Google Analytics: Familiarity with GA4, creating reports and dashboards, conversion tracking from website user to lead to customer
- Linkedin Ads: Campaign set up, optimization, targeting, copywriting, budget management, reporting
- Facebook Ads (Meta): Campaign set up, optimization, targeting, copywriting, budget management, reporting
- SEMRush: keyword research, competitive analysis, market research, digital audit, keyword tracking and positioning

**Location**:
**Compensation: get rewarded**:
You will receive a competitive base salary and our full health and wellness benefits plan. Our employee benefits include full health and dental; a wellness account; paid sick, WeWork Credits, vacation, and flex days; and a RRSP/TFSA Group Savings plan.
Range based on skillset from 70,000 to 90,000 CAD

**Equal Employer**:
At Aimsio, we take pride in fostering a diverse and inclusive workplace where all individuals are valued for their unique perspectives and talents. As an equal employer, we are committed to providing equal opportunities and maintaining an environment free from discrimination or bias. Join our team and contribute to a culture that celebrates diversity and promotes fairness in all aspects of our organization.