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Lead Generation Specialist
2 weeks ago
Full-time - Associate
- Markham, ON (Hybrid)
We are currently seeking an experienced Lead Generation Specialist to join our team. The Lead Generation Specialist is responsible for prospecting, qualifying, and generating new sales leads.
**Duties & Responsibilities**:
- Potential SMB customer list gathering through zoom info, search, etc.
- Maintain high call volumes (minimum 40+ outbound calls per day) and running ongoing cadences with multiple Lead Generation outreach campaigns.
- Consult with customers to understand the needs and goals to best align them with the appropriate solution, resources, or internal teams for follow-up.
- Strategic account onboarding for Lorex Partner Program and execution of planned business growth with multiple channels of distribution, incorporating Omni channel strategies and pricing with planned promotional activity with each account. Responsible for the development and achievement of sales goals through the VAR, Installer, and Franchise solutions channels.
- Coordinate a call with business development agent and prospect customer.
- Daily Meetings with Business Development Manager to ensure effective handover of qualified leads to Business Development Account Managers.
- Track and manage prospecting, qualification and nurture activities in the freshsales CRM.
- Provide input to improve/refine lead generation process.
- Leverage sales technology tools to perform outbounding activities, including: ZoomInfo, Freshsales CRM, Sales LinkedIn Navigator.
- Onboarding specialist with knowledge of Customer intake, and able to set up Lorex on Vendor Portals for national and regional value-added resellers, Regional and National Installers, Franchise and corporate SMB accounts.
- Frequent CRM management in order to have most relevant customer profile and program details.
- Elect and qualify customer for correct discounting tier and program.
- Achieve monthly, quarterly and annual budgeted metrics/KPI.
- Communicate all competitive developments within the industry and the account customer base back to Sales Management and Product Management team.
- Acquire, analyze, and review weekly/monthly sell through reports from each customer and monitor monthly sell through and trends in order to properly develop, adjust and complete monthly sales forecasts. Maintain records of these sell through reports to establish history for future planning.
- Will act as the key interface between the customer and all relevant divisions.
- Timely follow up and execution of all set up sheet documentation & content coordination with Sales Support & Marketing for model assortments with each account.
- Prepare and submit timely and accurate paperwork for customer sales programs & promotional requests and Marketing Development Funding Support for approval.
- Proactively assist credit/AR in clearing up charge backs, unauthorized deductions and collections if necessary and general problem-solving needs of the customer, or escalated issue within the account.
- Ability to demonstrate most products and provide basic product training on Lorex assortment.
- Obtain knowledge of account shipping and receiving window compliance metrics, packaging requirements, pallet/pallet skirt measurement, displays.
- Perform other duties as required.
- College Diploma/Bachelor’s degree in a related field or equivalent work experience
- 3+ years’ experience in B2B lead generation (preferably SMB security products)
- 1-3 years telemarketing and/or inside sales experience
- Proficiency in Microsoft Office, Word, Excel, PowerPoint, Teams, Outlook, One Drive for Business and CRM
- Ability to multitask in a team oriented fast paced environment and provide outstanding customer support through effective communication with resourceful problem solving skills
- Detail oriented and organized with excellent written and verbal communication skills and presentation skills
- Ability to cultivate strategic, long term relationships with ability to identify decision maker(s) and key staff support
- Working knowledge of IoT Connected Home /Smartphone Technology and Internet Remote Technology & device connectivity through Apps
- **Competency Profile**
- Builds trust and establishes rapport with diverse colleagues and customers
- Demonstrates strong communication skills
- Ability to manage multiple projects and coordinate with different departments
- Ability to be a team player and resilient while being able to adapt to a variety of different situations
- Strong organizational skills with the ability to multi-task and evaluate priorities to meet deadlines
