Social Media Influencer and Brand Ambassador

2 weeks ago

Calgary, Canada HERITAGE COLLEGE Full time

**Job Summary**

**Key Responsibilities**:

- Create and share engaging, high-quality content (photos, videos, reels, and stories) to promote the brand on social media platforms such as Instagram, TikTok, YouTube, and Facebook.
- Develop authentic and compelling brand messaging that aligns with the company’s vision and values.
- Engage with followers by responding to comments and messages, and participating in discussions to build a loyal online community.
- Collaborate with the marketing team to plan and execute campaigns, program launches, and promotions.
- Monitor and analyze social media performance metrics to optimize content and engagement strategies.
- Stay updated with social media trends, platform updates, and industry best practices.
- Represent the College at events, program launches, and promotional activities when required.
- Maintain the College's integrity and ensure all content aligns with Heritage College guidelines and standards.

**Requirements**:

- Proven experience as a social media influencer, brand ambassador, or content creator.
- Strong presence on social media platforms with an engaged following.
- Excellent communication and storytelling skills.
- Ability to create high-quality, visually appealing content using photography and video editing tools.
- Knowledge of social media algorithms, trends, and analytics tools.
- Creativity, adaptability, and a passion for digital marketing and branding.
- Ability to meet deadlines and work independently while following brand guidelines.

**Qualifications**:

- Experience in influencer marketing, digital marketing, or brand partnerships.
- Familiarity with influencer marketing platforms and social media advertising.
- Background in marketing, communications, or a related field is a plus.

**Job Type**: Part-time

Work Location: In person

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