Digital Marketing Strategy Manager

Digital Marketing Strategy Manager (12 Month Contract)

The AIR MILES Reward Program is Canada’s most recognized loyalty program with nearly 10 million active collector accounts. With more than 30 years of experience, we have a proven track record of driving long-term loyalty.

There’s a reason we’re recognized as one of the best places to work year after year: we give you more than a place to work, we give you a place to grow your career. That’s what sets us apart.

Benefits and Perks at AIR MILES:
- Flexible work environment with remote work stipends- AIR MILES Gold® Collector status upon hire- Free AIR MILES issued annually on your anniversary date- Group RRSPs & company matching program- An annual wellness subsidy- Robust wellness resources including cognitive behavioural therapy and a Headspace subscription- Summer Hours Program (half-day Fridays + 3 Summer Fun Days)- Loyalty Days (2 extra vacation days per year)- Two-week Sabbatical Leave and 20,000 AIR MILES in the year following each five-year milestone anniversary- Volunteer paid time off- Generous tuition reimbursement programs- Extensive learning and development opportunities

What Will You Work On?

This role is responsible for designing, developing, executing, and reviewing marketing solutions, to best achieve Partner and AIR MILES revenue objectives. This role is responsible for leading and developing a team dedicated to the planning of all digital marketing initiatives from strategic marketing solutions through to driving performance from our Partners.

How Will You Create Impact?
- Design strategic multi-channel marketing solutions aimed at reaching the right Collectors on behalf of the Partner’s business, with measurement against KPIs for Partners,
- Determine content prioritization and optimization (personalization, content, channel) across all stakeholders and channels (customer journeys)
- Create and maintain Partner Marketing Calendar, including offer suggestions for marketing channels, costs proposals based on data and history to provide accurate response rates, issuance costs and impact to Partners sales.
- Track historical program channel trends and monitor channel performance (both owned channel and paid media).
- Partner with the Marketing Delivery and Marketing Ops teams on process delivery optimization and automation
- Knowledgeable in best practices across Partner teams in the coalition with an understanding of Partners business and marketing imperatives from strategic perspectives.
- Support data access strategy & integration with Partners, Rewards Suppliers, and 3rd party platforms (i.e., Facebook, Google, SessionM, etc)

Let’s Talk About You:

- Ability to multi-task with a keen attention to detail on all projects
- Strong analytical skills with the ability to interpret data and results
- Thrives on collaboration with a “one-team attitude”, problem solving and accomplishing shared goals with ability to work effectively with cross-functional teams
- Leadership and managerial skills to manage and coach direct reports
- Strong project management skills complemented by the ability to marshal resources and work cross-functionally to meet Partner(s) needs and objectives
- Track-record of delivering against targets
- Experience working with creative agencies
- Management of/or advanced knowledge of multiple marketing channels (both owned and paid channels)
- Ability to sell marketing programs at the Manager and Director level
- AIR MILES is for Everyone
- We are committed to embedding inclusion in the way we work and the services we offer. We believe inclusion is not only a strength but a competitive advantage for AIR MILES, and we focus on building a culture of belonging that enables us to perform, innovate and be our authentic selves.
- Flexible Work Environment
- AIR MILES is proud to offer Corporate Associates the flexibility to choose where they do their best work and we do not mandate a minimum number of days required in office. That said, the doors at our Toronto office are always open to Associates who prefer an office environment or need a change of scenery. All members of our Customer Care team permanently work from home.
- No matter where you work from, everyone is set up with the tools and resources required to stay connected and make work-from-anywhere routines more comfortable.
- Check us out - AIR MILES, a LoyaltyOne Company on
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Marketing

**Job Type**:
Temporary