SEO Analyst

Position Title:
SEO Analyst (Digital Strategy and Product)

Status of Employment:
Contractee Long-Term (Fixed Term)

Position Language Requirement:
Language Skills:
Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:
2024-11-11 11:59 PM

Why is the role of SEO Business Analyst important?

Your goal is to improve the discoverability of content on CBC’s digital products, including
CBC.ca, CBC News and CBC Gem, to help us reach more Canadians more often.

You will do this by working closely with our product teams to ensure that our digital products are optimized
for search engines, particularly Google, especially as they continue to evolve.

You will be responsible for assessing our search performance and developing strategies, in collaboration
with our product and content teams, to improve our rankings and findability. This role requires a
strong understanding of both technical SEO and the product development lifecycle.

The SEO Business Analyst will join the A/B Testing & Search team but will work with a variety of
teams in the Digital Strategy & Product department.

Here's how you can participate in our success:

- Ensure compliance with SEO standards;
- Develop solutions and strategies to improve performance;
- Guide and coordinate work related to SEO within product teams
- Contribute to the level of SEO knowledge of product teams;
- Keep abreast of new trends and opportunities, and share developments to product

teams;

Your main responsibilities:

- Transition CBC off of Google AMP in the first 6 months and recover/improve CBC’s organic

google search rankings in the next 3 months
- Increase discoverability on Gogle SERP of newly published CBC News short form and CBC

Gem long form videos
- SEO audits of CBC sites;
- Establish and maintain best SEO practices;
- Continuous monitoring of search performance across CBC sites;
- Develop concrete SEO solutions tailored to our sites and objectives;
- Participate in planning the implementation of SEO requirements to meet needs;
- Build product teams’ knowledge of SEO best practices and new developments;
- Advise and assist partners with a view to improvement and innovation;
- Analyze and specify SEO requirements for new projects and initiatives;
- Develop, share and explain business requirements, operational requirements and functional to development teams;
- Minimum 5 years of proven SEO experience, particularly with large or complex websites, and expertise in mainstream SEO tools like Screaming Frog, SEMrush, Ahrefs, Google Analytics, and Google Search Console.
- Strong analytical and problem-solving skills, including formulating and testing SEO

hypotheses, analyzing data to assess performance, and understanding site structure and
on-page SEO best practices.
- Solid grasp of Web Vitals metrics, known ranking factors, and search engine algorithms, with the ability to measure and optimize for them.

Qualifications:

- Minimum experience of 5 years of SEO experience;
- Solid grasp of Web Vitals metrics, known ranking factors, and search engine algorithms
- Expertise with SEO tools (e.g. Screaming Frog, SEMrush, Ahrefs, Google Search Console)
- Experience in the media field;
- Hold a degree in a relevant field (business analysis, marketing, communication, management, etc.);
- Expertise in the Atlassian suite (Jira, Confluence, Trello, etc.)
- Ability to communicate effectively orally and in writing;
- Ability to analyze and synthesize;
- Ability to influence, convince and initiate the required changes;
- Expertise in SEO content writing;
- Sense of listening and skill for interpersonal relationships;
- Approach focused on action and results;
- Speed in resolving problems or situations;
- Ability to work in a team, but also to demonstrate autonomy;
- Interest in new technologies and monitoring
- Sense of initiative;
- Thoroughness;
- Sense of responsibility;

Benefits you can expect:

- Flexible work schedule prioritizing you, your family and your work;
- Possibility of working from home;
- Competitive overall compensation;
- Opportunity to work with cutting-edge technologies;
- Opportunities for ongoing learning and professional development;
- Opportunity to be part of our affinity groups;
- Buddy program and mentoring opportunities, allowing you to learn from

best in the industry and mentor new talent;
- Creative and dynamic work environment where your ideas and contribution arelistened to, valued and respected;
- A supportiv