Destination Marketing Lead

2 weeks ago

Guelph, Canada Guelph Chamber of Commerce Full time

The Guelph Chamber of Commerce is a member driven business association that provides opportunities and services that strengthen local business.

Funded through the recently implemented Municipal Accommodation Tax (MAT) and reporting to the President & CEO of the Guelph Chamber, the Destination Marketing Lead will be responsible for the creation, implementation and management of a destination brand and tourism marketing strategy for the purpose of increasing overnight stays in the city of Guelph. This role will require ongoing collaboration with City of Guelph Tourism.

You are a skilled marketing professional who has experience and knowledge of the tourism industry. You’re a self-starter who is motivated to collaborate and build strategic relationships. You have extensive project management experience and a demonstrated track record of communicating effectively with a diverse range of individuals, stakeholders, and businesses. This is a hybrid position, working 35 hours per week (flexible working hours will be required). This is a 5-year contract position.

**Key Responsibilities**:

- Research, develop, and execute a destination brand and marketing plan for Guelph that promotes overnight stays
- Improve existing products and services that promote overnight stays to increase revenue opportunities
- Establish and coordinate a stakeholder committee to enhance Guelph’s core product offerings as identified in the City’s DestinationGUELPH report
- Develop and establish funding and grant opportunities for sports, conferences, events, and attractions
- Lead and coordinate website, social media, advertising, and marketing initiatives as it relates to promoting overnight stays
- Collaborate with City of Guelph Tourism staff and tourism stakeholders to develop and implement tools for communications and engagement
- Leverage tourism development opportunities for underrepresented groups to reflect the broader Guelph community
- Perform administrative duties including but not limited to creating and tracking Key Performance Indicators (KPIs), evaluating activities, and monitoring budgets
- Prepare and execute project workplan(s)
- Monitor and analyze market trends within the tourism industry
- Other duties as assigned

**Skills & Qualifications**:

- 5+ years of experience in marketing, preferably in tourism
- Self-motivated individual who can take ownership with limited oversight
- Demonstrates excellent attention to detail
- Creative thinker who is up to date with tourism industry insights and trends
- Excellent communication skills with the ability to communicate and work collaboratively with staff, stakeholders, and the general public
- Excellent organizational and time management skills with the ability to meet deadlines, multitask, and work under pressure

**Compensation**:A competitive industry salary with benefits and vacation will be offered.

**Application Process**:The job will be posted until the position is filled. While we appreciate all applicants, only those who are selected for an interview will be contacted.

**Benefits**:

- Company events
- Dental care
- Employee assistance program
- Extended health care
- Flextime
- Paid time off
- Work from home

Schedule:

- 8 hour shift
- Monday to Friday

Ability to commute/relocate:

- Guelph, ON: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing: 5 years (required)
- social media: 2 years (required)
- Tourism: 2 years (preferred)

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