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Marketing Automation Coordinator
2 weeks ago
**Marketing Automation Coordinator**
**Who is POD Marketing?**
POD Marketing is a full-service digital marketing agency that offers clients a wide range of marketing solutions. Unlike other agencies, we specialize in specific industries, which makes us true experts in both digital marketing _and_ the industries we serve.
While we are committed to our clients, our number 1 priority has and always will be our employees. We believe this employee-obsessed approach is the biggest contributor to our company’s growth. In only 8+ years, we’re now working with clients all across North America, which would not have been possible without employing a talented team of over 100 employees.
Office culture is not about having a beer fridge or a ping-pong table (but yes, we have those too), it’s about how being at work makes you feel. We asked our staff and here are some of the things they said they loved most about working at POD Marketing: They feel accepted for who they are, supported, challenged, enjoy the flexibility of being able to work from home, the open lines of communication with every member on the team including upper management, having physiological safety, and are energized by the opportunities to grow, develop and progress their careers.
**Job Summary**
A member of the Marketing Automation & Data Analytics department, this role is an entry level position that delves into those two areas. The data analytics side involves what and how we can track on our client’s websites and then how we display that information to the client. The marketing automation aspect revolves around using marketing automation software to build dynamic marketing campaigns powered by marketing automation for clients and then maintaining these campaigns. We are always looking to solve problems in new ways and create efficiencies along the way..
**Responsibilities**
- Implementation and management of multiple conversion/goal tracking methods on all websites and marketing campaigns across the company portfolio of clients and internal initiatives.
- Marketing automation account & CRM set-up and management for Google Analytics, Google Tag Manager and ActiveDEMAND
- Dashboard and reporting technical support for the company portfolio of clients and internal initiatives.. Be able to answer internal questions and solve issues that arise with reporting.
- Internal support across the above platforms. You will become an expert and someone the team goes to to get answers
- Account building using marketing automation tools.
- Campaign setup, audit and maintenance of marketing automation campaigns using ActiveDEMAND
**Required Experience & Skills**
Must-Haves:
- Strong analytical skills and experience
- Analytical and data driven mindset
- Ability to manage multiple projects and deadlines
- Ability to problem solve and think-critically
- Post-Secondary Education in Business, Engineering, Computer Science, or related fields.
Nice-to-Haves:
- Certifications in Google Analytics and Google Tag Manager
- Experience using marketing automation software (HubSpot, ActiveCampaign, etc.)
- Experience with data visualization software (Google Data Studio, Power BI, etc.)
**How to Apply**
At POD, we believe “that most job requirements and conceptual knowledge are easily trainable. But you can’t teach drive, ambition, or passion.” (Take a look at this article, Finding Your Unicorn, written by our President, Kevin Wilhelm). Our hiring managers consider alignment with our core values and passion for our company culture to be as valuable as experience and education.
After reading this job description, we want you to ask yourself:
Am I the exact right person for this role?
Do I align with POD’s core values and culture?
If you’ve answered yes to both questions, we want to hear from you Here are a few easy steps that will help us get to know you better.
- Ensure your professional resume is up to date and highlights some of the key points we are looking for.
- Create an _engaging_ _and personalized _cover letter for us to read. **If you don’t include a cover letter, you will NOT be considered for this role. **Video cover letters are given extra attention.
- Include a link to your portfolio, writing samples and/or social media accounts that you have managed (if applicable).
