Sales & Marketing Manager

**Sales and Marketing Manager - Medical Aesthetics**

Retail-Level Clinic | Coquitlam Centre Mall | Full-Time or Part-Time

**About Us**

Bonne Vie Medical () is a nature-inspired health, wellness, and medical aesthetics clinic located at Coquitlam Centre—Coquitlam’s busiest mall. Our beautifully renovated, street-level space features floor-to-ceiling windows, abundant natural light, warm wood finishes, and lush greenery to create a serene and welcoming environment. With direct access from the parking lot and unlimited free parking, we combine comfort with convenience. As a digital-first clinic, we use state-of-the-art systems to streamline care and support our team’s efficiency and satisfaction.

Our interdisciplinary team includes family physicians, nurse practitioners, registered nurses, licensed practical nurses, cosmetic injectors, medical aestheticians, clinical counsellors, social workers, and a supportive admin and operations staff. We provide a full spectrum of services—from primary care to advanced aesthetics and wellness—focusing on personalized, top-tier care that addresses both symptoms and root causes. At Bonne Vie, our mission is to create pockets of joy and calm in healthcare, while fostering a collaborative, fulfilling work environment where providers can thrive and build long-term careers.

**The Role**

We’re hiring a strategic, hands-on Sales and Marketing Manager to lead the continued growth of our aesthetics division. Your core responsibility is to ensure provider schedules are fully booked and the business is consistently growing and meeting revenue targets. This is an ideal role for someone with leadership experience, strong performance tracking skills, and an instinct for building high-touch, luxury client experiences.

**Key Accountabilities**

**1. Management**
- Lead the sales and marketing team through structured weekly meetings and 1:1 check-ins, holding all team members accountable to revenue targets and performance standards.
- Own overall team performance by reporting key outcomes and KPIs directly to the leadership team, while making strategic staffing decisions — including coaching existing staff, recruiting top talent, building a team of A-players, and transitioning underperformers when necessary.
- Design, implement, and oversee high-ticket sales training for all client-facing staff, resulting in measurable improvements in consultation close rates, upsells, and membership conversions.

**2. Sales**
- Meet weekly and monthly revenue targets by ensuring calendars are fully booked across all providers, optimizing booking efficiency, and maximizing client lifetime value.
- Design, build, and continually optimize high-conversion luxury sales funnels tailored to the psychology and behavior of high-ticket service buyers, owning the full journey from initial inquiry to closed booking.
- Lead structured internal sales training across all client-facing teams—including guest services, product and treatment specialists, injectors and aestheticians — focused on scripting, role plays, objection handling, and consultation mastery to improve conversion rates and upselling effectiveness.
- Launch and manage membership programs and client loyalty initiatives to drive retention, repeat bookings, and grow the active, paying membership base.
- Proactively build and maintain a pipeline of B2B referral partnerships by forming strategic relationships with aligned businesses such as salons, spas, wedding vendors, photographers, and wellness providers to generate steady inbound client traffic.

**3. Marketing**
- Refine and strengthen the existing brand voice, clearly define market positioning against competitors, and establish a distinct niche, vision, and unique differentiation that sets the company apart in the luxury aesthetics space.
- Manage and enhance CRM and booking platforms (e.g., GoHighLevel, Jane App) to ensure seamless lead capture, prompt and automated follow-ups, and maximized client conversion rates through effective use of automation and AI technologies.
- Oversee SEO and website performance to boost organic visibility and drive qualified bookings.
- Review and approve all marketing assets—including Canva graphics, social posts, ad copy, creative content, and posting calendars

**Qualifications**
- 3-5+ years of experience in sales and marketing, ideally within medical aesthetics or a closely related industry such as plastic surgery, dermatology, massage therapy, luxury wellness, or high-end spa services.
- Proven success in meeting or exceeding revenue, lead generation, client retention, and membership growth targets, with strong expertise in high-ticket, consultative selling and luxury service funnels.
- Hands-on experience with Meta Ad campaigns, CRM platforms (e.g., Jane App, GoHighLevel), automation workflows, and AI technologies to optimize lead generation, conversion, and client communications.
- Demonstrated ability to coach and train client-facing teams in structured sa