Product Marketing Manager

2 weeks ago

Regina, Canada Brandt Full time

Brandt is currently looking to fill a Product Marketing Manager - Machines & Attachments position in our Regina, SK location.

Are you looking for a dynamic marketing role with a company that truly values your expertise and industry knowledge? If so, Brandt may have the perfect opportunity for you We're seeking a marketing professional to join our Product Marketing team and help bring innovative new products to market.

Our specialized Machine Conversion and Attachment portfolio includes products in the following categories:

- Heavy Equipment Attachments
- Compact Construction Equipment Attachments
- Material Handling Equipment
- Pipelaying Equipment
- Rail Equipment

**Duties & Responsibilities**:

- Responsible for providing market insight and direction for your product portfolio and the issues that impact sales and customer perception.
- Work with cross-functional teams to guide marketing, sales enablement, and competitive intelligence utilization through deep understanding of customer behaviors and market trends to develop compelling messaging and shape Brandt's competitive positioning.
- Work closely with internal content creators to communicate Brandt's unique value proposition when launching new products and oversee the development of all associated material, including key messages, multimedia, collateral, social media content, and website content.
- Enable sales teams to effectively position our products by developing and delivering targeted training materials.
- Report on marketing opportunities and performance to senior leadership, business unit leaders, and other stakeholders for the products you support.

LI-onsite

**Required Skills**:

- Strong communication skills and analytical capabilities.
- Creative and high-energy.
- Detail and goal-oriented.
- Able to overcome adversity and ambiguity.
- Adapt to changing priorities.

Required Experience
- Bachelor's degree in a relevant discipline with a minimum of 2 years of experience in Marketing or an equivalent position.
- Strong knowledge of the construction equipment industry or related products.

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