Marketing Manager

2 weeks ago

Ottawa, Canada RioCan Management Inc. Full time

**Location**:Tanger Ottawa

**Position Overview**
This role is responsible for overseeing the day-to-day marketing of the Centre including oversight of Shopper Services and all Tanger related programming. The role will positively contribute to Centre NOI Growth via the development of traffic driving programming, and subsequently securing on-site activations, sponsorship and advertising opportunities resulting in a greater overall customer experience for shoppers and tenants alike.

**Responsibilities**
- Develop and implement annual marketing plan, events, and budget.
- Prepare, monitor and maintain marketing budget, including assisting with financial reporting pertaining to variances, sales analysis and more.
- Implement promotions, which attract customers to the Centre and maximize income potential.
- Track progress and evaluate results of programs to determine effectiveness.
- Manage Shopper Services including all aspects of Tanger Outlets programs: Gift Cards, TangerClub, Personal Shopper, Best Price Promise, and Bus Groups.
- Recruit, hire and oversee Shopper Services & Customer Service Representatives.
- Liaise with shopping Centre staff, tenants, customers, and suppliers.
- Liaise with area businesses, events, tourist attractions, hotels and local chamber offices to encourage shopping visits.
- Assist in the design, content and creation of promotional materials.
- Work with media agency to develop targeted advertising/media plan.
- Manage internal and external promotional signage including billboards and digital directories.
- Maintain and update property website, Facebook, Instagram and external website listings.
- Actively create and sell media and sponsorship opportunities in order to achieve financial sales goals of the property.
- Perform accounting duties for marketing programs inclusive of payables, receivables, income statements and budget reconciliations.
- Cultivate strong tenant relations, work with General Manager to host quarterly meetings, communicate via newsletter and provide tenants with support needed to be successful.
- Assist General Manager, Assistant Property Manager, & RVP Marketing as required.
- Other duties / projects as required.

**Qualifications**
- Completion of University/College Diploma or relevant Certificate Program
- Minimum 4 years previous relevant experience in marketing, retail, or sales
- Strong written and verbal communication skills
- Proven leadership skills and the ability to successfully manage people
- Up-to-date with innovative and current marketing trends
- Intermediate to advances skills in Microsoft suite and social platforms such as Facebook, Instagram, Canva, etc.
- Strong focus on delivering results and providing exceptional customer service
- Strong problem solving skills
- Detail oriented
- RioCan brings together smart, talented people from diverse backgrounds, and creates spaces where we can all prosper. People are at the core of who we are, and we respect that they have taken all kinds of paths to get here._
- We are committed to creating an environment in which all employees are valued, included, and empowered to do their best work and bring great ideas. We value different voices and perspectives, and appreciate that unique backgrounds and identities make our organization stronger._

Schedule:

- 8 hour shift

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