Content Monetization Specialist

5 days ago

Toronto, Canada Wise Publishing Full time

Wise Publishing is a growing digital publication with a focus on Personal Finance. We are looking to expand our editorial team in Toronto with the addition of a Content Monetization Specialist.

**About The Role**

Are you a whiz with content with a passion for monetization? Why not bring both skills to a team where you can make a huge impact and grow your career

We need someone with a minimum of 4 years experience working in editorial to help drive monetization on syndication and performance marketing. You will play a key role in ensuring content for monetization opportunities moves from the key content pool into its applicable endpoint in the right shape at the right time. You will not only funnel stories toward an endpoint: you’re equally responsible for understanding what happens after it gets there

This individual will also have a big role to play with native advertising placements and page layout optimizations.

**Goal of the Role**:

- Drive revenue-generating efforts on the editorial and performance marketing teams
- Lead discussions around native advertising placements
- Ideate page layout optimizations

**Responsibilities**:

- Take an active role in shaping efforts to grow revenue via content syndication
- Manage and assign tasks to writers and external stakeholders
- Oversee content workflow, paid efforts and content optimization
- Create, update, deliver and iterate content for our display efforts
- Liaise with affiliate partners where necessary
- Ensure our content is in compliance with affiliates and legal
- Coordinate sponsorships with RevOps, VP of Content, Senior editors and Associate Editors
- Work with clients to ensure their needs are met
- Work with editorial team to meet requirements from RevOps
- Create training materials for new teams
- Assist with data tools and ideating new dashboards

**Qualifications
- Professional & Personal**:

- 4+ years of working in an editorial/marketing environment
- Experience in monetization or related experience
- Experience managing a team of 1-to-2 people
- Excellent Stakeholder management skills and know how to hold people accountable to timelines and deliverables
- You have a keen eye for detail and an ability to centralize many moving pieces
- You have an eye for data trends and are comfortable getting in the weeds with numbers
- A collaborative, creative and innovative spirit
- Experience working with Sales
- Experience creating content for affiliates
- Experience with sponsored content

Wise Publishing is an equal opportunity employer and employs personnel without regard to race, ancestry, place of origin, colour, ethnic origin, language, citizenship, creed, religion, gender, sexual orientation, age, marital status, physical and/or mental handicap or financial ability.

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