Marketing Automation Manager/gestionnaire de

At Brother, we live and breathe the spirit of “at your side” by offering our people **careers where they can learn, grow, and thrive **. And with over 100 years of experience making high-quality printers, labelers, scanners, sewing, embroidery, and quilting machines, we’re a rock-solid company with a reputation for being great people delivering a superior customer experience. Are you a marketing automation enthusiast looking to make a significant impact? We invite you to join our team as a Marketing Automation Manager and become the driving force behind our automation strategies. You'll have the opportunity to optimize CRM campaigns and implement cutting-edge tools for powerful multichannel marketing. If you're passionate about marketing automation and ready to take our CRM efforts to the next level, we can't wait to welcome you on board **What you'd be doing**: **Your accountable to**: - Develop, implement, and manage marketing automation strategy. - Utilize automation platforms for marketing campaigns. - Integrate and manage a Customer Data Platform (CDP). - Maintain customer database integrity. **Your winning profile**: - 8 years experience in marketing automation (B2B/B2C environments). - BA/BS required in Marketing or Business. - Certification in marketing automation platforms (e.g., Salesforce). - Proficiency in data analytics and reporting. Comfortable working with BI tools (Tableau heavily preferred). - Strong project management and organizational skills. - Excellent communication and collaboration skills. - A deep understanding of digital marketing strategies and tactics. - Knowledge of CRM systems and integrations. - Analytical mindset and data-driven decision-making. - Creativity and innovation in campaign design and execution. - Detail-oriented and process-driven. - Adaptable and capable of managing multiple projects simultaneously. - Problem-solving and troubleshooting abilities. - Continuous learning and staying up-to-date with industry trends. - Bilingual. **What you need to know about Brother**: - Our shared values are Inclusion, Collaboration, Customer Centricity and Social Responsibility - We’re an open and honest group of people that foster a challenging spirit in all that we do - "At your side" is more than a slogan; it’s our purpose and we do our best to fulfill it every day - We’re great people who work hard, play hard and look out for each other because we’re a team - it’s that simple **A peak at Brother**: - Hybrid work model (at home/in the office) provides greater balance in supporting our Brother Community and team spirit. - Experience growth and development through our various on the job opportunities, LinkedIn Learning, Brother University and much more - Contributing to your future with our RRSP matching program. - Insurance package that cares for you as much as we do. - Wellness subsidy to support your wellness goals. - Social recognition program (STAR) where internal recognition is shared and celebrated through awarding points for shopping fun. - Friends and Family discount on Brother products that saves you, your friends and family money on the things you want. - At Brother Canada, we strive to provide an environment where everyone feels valued by respecting individual differences and welcoming diverse life and work styles. We are an equal opportunity employer and do not discriminate or make employment decisions on the basis of race, colour, religion, sex, disability, or any other protected characteristic. _ - _________________________ Chez Brother, nous incarnons et respirons l’esprit « _At your side _» en offrant à nos employés des **carrières où ils peuvent apprendre, grandir et s’épanouir **. Possédant plus de 100 ans d’expérience dans la fabrication d’imprimantes, d’étiqueteuses, de scanners et de machines à coudre, à broder et de courtepointe de qualité supérieure, nous sommes une entreprise solide comme le roc et nous avons la réputation d’être des gens formidables qui assurent un service remarquable. Êtes-vous une personne passionnée par l’automatisation du marketing qui aime faire bouger les choses? Joignez-vous à notre équipe en tant que **gestionnaire de l’automatisation du marketing **et devenez la force motrice du succès de nos strategies d'automation. Vous veillerez à optimiser nos campagnes de CRM et à mettre en place des outils de pointe pour assurer l’efficacité de notre marketing multicanal. Si l’automatisation du marketing est une passion pour vous et que vous avez la motivation de faire passer nos campagnes de CRM au niveau supérieur, nous avons très hâte de vous accueillir à bord **Ce que vous ferez**: À titre de gestionnaire de l’automatisation du marketing, vous relèverez du directeur de l’expérience client et serez responsable de l’optimisation et de la rationalisation des campagnes et des processus de marketing. Pour ce faire, vous tirerez profit d’outils et de