Digital Content Manager
20 hours ago
IMPACT Marketing International, Inc. (or IMPACT) is an international marketing consulting firm serving schools within North America, Europe, and Asia that enroll international students. We provide bespoke expertise on inbound marketing methodologies, including rich content strategies, SEO, digital advertising, social media management, and more, to create momentum and meet our clients' marketing objectives.
**Does this sound like you?**
You can handle HubSpot, WordPress, Finalsite, Survey Monkey, and any other newfangled CMS meteor that falls onto your plate.
Do you wish you could put all those fantastic content ideas in your head into an effective strategy? Do you wish for a dynamic day-to-day schedule that keeps you on your toes? If you said yes, then the Digital Content Manager could be the RIGHT position for you
This position works alongside the School IMPACT Consultants and has the support of an additional writer for campaign creation and execution. This is a growth opportunity, expected to grow and manage a team of content designers as well as a growing team of content writers.
**The Mandate**
**Responsibilities**
- Collaborate and brainstorm with our internal strategic team and the client to generate innovative ideas to achieve our client’s marketing goals
- Writing, writing, writing
- Design and present compelling campaign briefs to clients
- Interview clients and sources to develop compelling and authentic stories
- Engage in performance conversations and ensure KPIs are met
- Ensure brand consistency per client through tone and voice across platforms
- Under the direction of our SEO specialist, utilize SEO best practices in campaign and content design
- Act as the project manager, dividing work and deadlines among team members
- Provide support to the social media and advertising teams to successfully drive traffic to content
- Additional responsibilities as the organization scales
**Competencies**
- Deep strategic thinking to develop campaigns and strategies within scope to align with client goals
- Demonstrated experience writing short form and long form engaging content
- High attention to detail
- Advanced organizational and time management skills
- Self-motivated and able to work independently
- Able to provide and receive feedback collaboratively and graciously
**Education**
Post-Secondary Education/Diploma is preferred but not required.
As a HubSpot partner, we require all contractors and employees to be Inbound Certified before being assigned client work. The certification is free and takes about six to eight hours to complete. Applications will be received, and interviews granted without the certification, but only those with the certification will be hired.
A combination of education and experience will be considered.
**About IMPACT**
At IMPACT, we share the values of Curiosity, Flexibility, Inquisitiveness, Tenacity, and Spirit. We are committed to ensuring our lifestyle and workstyles are balanced and we embrace technology to allow us the freedom to innovate and reach a global market.
IMPACT is led by inspired women. We embrace diversity, and our culture of inclusivity welcomes authentic self-expression. We trust our colleagues to do the job they commit to. As a Results Only Work Environment (ROWE), we do not track hours worked. Everyone has clearly defined results and outcomes they are responsible for and have job security based on achieving or exceeding those expectations and meeting deadlines.
**Benefits of working with IMPACT**
- Flexible work environment
- Be part of a team of learners, innovators, and motivators who feel more like family than co-workers.
- Opportunity for international travel
- A free copy of our Book Club picks, which have included The Practice by Seth Godin, 21 Things You May Not Know About the Indian Act by Bob Joseph, Erin Meyer’s Culture Map, Brene Brown’s Dare to Lead, and many more conversation-starting reads
**Sound Right for You?**
If you have the right combination of experience and willingness to learn, we embrace individualism and provide the ability to inject your unique skills into the mix of our collaborative team. Come grow with us.
**Salary**: From $46,000.00 per year
**Benefits**:
- Casual dress
- Flexible schedule
- Flextime
- Paid time off
- Work from home
Schedule:
- 8 hour shift
**Experience**:
- Content strategy: 2 years (preferred)
- Content development: 3 years (preferred)
**Language**:
- fluent English (required)
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