Director of Graduate Recruitment and Admissions

**JOB**SUMMARY**:
Under general supervision, the Director of Graduate Recruitment and Admissions for the Niagara University Ontario campus is responsible for the development and execution of graduate recruiting and admissions strategies for NUO graduate programs. The Director of Graduate Recruitment and Admissions is responsible for leading and managing the Ontario recruitment team and working closely with team members that have admissions responsibilities for maximizing recruitment efforts through in-person and electronic recruiting and outreach.

The Director will provide leadership and management of content on the Ontario campus website, coordinate workflow of recruiting, admissions, and marketing projects, and deliver timely reports on campaign performance. This role requires the ability to develop and implement strategic communications and research-based multi-year recruiting plans, working in collaboration with NUO's marketing partners that represent the outstanding graduate programs at Niagara University Ontario campus and support the enrolment goals for various programs.

**ESSENTIAL** DUTIES**:

- Develop and implement multi-year recruitment and admissions strategies to achieve established enrolment targets, with an emphasis on domestic
- Work closely with international enrolment led to development and implement multi-year recruitment and admissions strategies to achieve and/or exceed enrolment targets.
- Develop and implement a comprehensive, multi-year recruitment plan to attract a diverse pool of prospective students congruent with the College's mission and enrollment targets.
- Employ strategic and data-informed admission selection for incoming
- Analyze data and trends to identify areas for improvement in recruitment and admissions strategies.
- Collaborate with academic departments to ensure alignment between recruitment efforts and degree program offerings.
- Work closely with NUO's marketing partners to support and inform multi-year marketing plans to achieve established enrolment targets
- Provide supervision and oversight of the recruitment team and collaborate with academic advisement and student services to align recruiting and admissions efforts with overall strategy to meet enrolment goals.
- Use CRM to manage and track progress towards enrolment targets and to assist recruiters with supporting prospective students in a timely manner.
- Supervise recruiting and admissions to ensure efficient, effective and timely use of the CRM to seamlessly move students through the admissions process, to provide regular reports, and to identify areas for improvement.
- Work with the Dean/Campus Principal to establish, develop, and maintain relationships with new and existing academic, corporate business partners, public partners, and non-profits in the regional and broader community.
- Manage the recruitment budget to maximize the value of expenditures related to marketing and media expenses, recruitment-related travel, recruitment events, and marketing and recruitment vendor agreements, etc.
- Engage in regular review of recruitment and admissions processes and policies to ensure compliance with regulatory requirements and best practices.
- Pursue performance objectives for Ontario graduate enrolment and effectively communicate proposed actions to reach enrolment goals and address
- Arrange an appropriate, timely, and cost-effective travel schedule to achieve recruitment objectives.
- Work collaboratively with campus partners across campuses to enhance the experience of prospective students and streamline the admissions process; campus partners include Dean/Campus Principal (Ontario), Senior Associate Dean (Ontario), Office of the Provost, Deans of the Colleges, admissions and marketing, information technology, financial services, student affairs, international student service, and more.
- Work with university supported marketing entities to develop clear and effective materials (electronic and physical) to support graduate programs. Pursue revision and maintenance of the assigned graduate websites and virtual presence in coordination with the marketing team.
- Engage campus partners and vendors in the development and execution of graduate-targeted student recruitment marketing plans including developing short
- and long-term promotion strategies for social and traditional marketing formats. Coordinate and manage graduate advertising initiatives and execution, both in-house and with affiliated advertising agencies.
- Oversee regular review and updating of graduate content on the ontario.niagara.edu website for accuracy, high quality content that engages students, utilizing content management tools and CMS integration
- Analyze and provide reporting on content performance from customer relationship management systems (e.g., Slate), social media (e.g., in-platform), and website metrics (e.g., Google Analytics).
- Perform other duties as

**REQUIRED KNOWLEDGE, SKILLS, AND**ABILITIES**:

- Extensive po