Product Manager

Leclerc is a family business with 118 years of experience, tradition and know-how passed down from people with heart. Thanks to our 1,900 employees in nine plants in Canada and the United States, we are constantly innovating to exceed the expectations of both small and large appetites.

**Working at Leclerc means...**
- Working in a family business
- Evolving in a clean, temperate environment with the latest technology
- Starting a new job with paid and adapted training
- Benefit from a complete benefits program (drug and dental insurance, 1 week of sick leave [conditions apply], telemedicine, group RRSP with employer participation and more)
- Enjoy quality meals at low prices in the cafeteria (unlimited coffee, tea, cookies and bars)
- Enjoy free use of the sports facilities (basketball court, training room and cardio room)
- Save on our delicious products and discover exclusive novelties
- Take advantage of job security and opportunities for advancement within the company
- Integrate a rich company culture (Christmas, birthday and maternity gifts, use of the Poka platform and more)

As a
**PRODUCT MANAGER**

, you will play a strategic role in the development and diversification of Leclerc's national brands. You will be the main contributor to product innovation by working closely with the R&D, innovation, production, and marketing teams to transform consumer insights into concrete opportunities. Your objective: to manage the product life cycle while maximizing their impact on the Canadian and North American markets.

Your Main Tasks:
**PRODUCT INNOVATION AND DEVELOPMENT**:

- Identify diversification opportunities by exploring new categories, co-brandings, or line extensions to capitalize on the national brands' notoriety.
- Collaborate closely with the R&D and innovation teams to develop effective briefs and propose product solutions that meet emerging consumer needs.
- Ensure the feasibility of projects by considering industrial constraints, costs, and time-to-market.**STRATEGIC POSITIONING AND RANGE MANAGEMENT**:

- Define and refine the range positioning based on consumer insights and competitive opportunities.
- Prioritize target markets and ensure that go-to-market strategies (distribution, pricing, promotions) are optimal for each segment.
- Collaborate with marketing and sales teams to ensure successful product launches aligned with commercial objectives.**DATA EXPLOITATION AND MARKET ANALYSIS**:

- Conduct continuous strategic monitoring of competitor performance and market trends.
- Analyze consumer data to identify niches and growth opportunities, and transform these analyses into concrete actions to expand product ranges.**PROACTIVE PRODUCT LIFECYCLE MANAGEMENT**:

- Oversee the complete product lifecycle from launch to withdrawal or repositioning.
- Propose improvements or innovations to maintain product competitiveness based on market dynamics.
- Monitor product performance (sales, market share, customer feedback) and recommend strategic adjustments.**CROSS-FUNCTIONAL COLLABORATION AND OPERATIONAL EXECUTION**:

- Collaborate with operations and production teams to ensure that projects are feasible and aligned with industrial capabilities and quality standards.
- With the sales team: Develop product arguments and actively participate in client presentations (banners) across the country.

Your Profile:
**EDUCATION**:
University degree in Marketing, Management, or Commerce.**EXPERIENCE**:
7+ years in product management, strategic marketing, or innovation, ideally in the food industry or fast-moving consumer goods.**KEY SKILLS**:
**STRATEGIC VISION AND INNOVATION**:
Ability to identify growth opportunities and develop innovative and differentiating product concepts.**PROJECT MANAGEMENT**:
Organized, rigorous, and able to manage multiple projects while respecting deadlines and budgets.**ANALYSIS AND OPTIMIZATION**:
Leverage market data to guide decisions and maximize range performance.**CROSS-FUNCTIONAL COLLABORATION**:
Work effectively with internal teams and external partners to maximize initiative success.**COMMUNICATION**:
Present concepts and results clearly and impactfully.**BILINGUALISM (FRENCH AND ENGLISH)**:

- Availability for occasional business travel