Product Manager, Electric Rope Shovels

Company:
Finning Canada

Number of Openings:
1

Worker Type:
Permanent

Position Overview:
The Product Manager is an owner of a product group or family and is responsible for all aspects of the go-to-market strategy to grow revenues and market share for 7495 electric rope shovels. Part of the role is to develop competitive landscapes for your products, create product roadmaps and enhance product design; all as part of the end-to-end go-to-market (GTM) accountability. You will be a key player working with sales teams, sales leadership, supply chain, marketing, operations and Caterpillar. Each of these relationships will need to be managed and leveraged in order to effectively grow the product line.

**Job Description**:

- Develop, lead and oversee the GTM strategy and plan for assigned 7495 electric rope shovels and solutions.
- Driving product marketing plans.
- Support customer segmentation and target planning (accounts and revenue).
- Defining value proposition for target products and customers.
- Defining and ensuring implementation of customer activation, onboarding, support and success processes.
- Market share, revenue & GP management for assigned products.
- Develop strategy and business planning for the product line to ensure there is a long-term roadmap for the product along with tactical plans that can be executed on to achieve business plans.
- Provide strategic leadership to peers to increase new equipment market share (PINS).
- Drive plans to increase percent of product support sales (POPS) in a product family.
- Partner with Industry Managers to develop and support business plan objectives.
- New equipment delivery forecast accuracy.
- Communicate product performance and ROI to support competitive positioning.
- Develop a sound knowledge of the industry, customer pain points, the competitive environment and trends.
- Arrange and carry out product training programs.
- Partner with the sales support team to develop and deliver on product training as part of the GTM execution.
- Facilitate discussions across the business that enable effective execution of product line sales (sales, supply chain, operations, marketing, pricing).
- Serve as a liaison with Finning’s suppliers for assigned products e.g. Caterpillar, SITECH, Raptor.
- Nurture existing supplier relationships and search for new partnerships that broaden Finning’s customer solution portfolio.
- Participate in industry association events and Caterpillar dealer advisory groups as applicable.

Education & Experience:

- 5-10 years’ experience in launching and managing products and services ideally within a large organization.
- Degree in Commerce, Marketing and/or Business Administration
- Sales experience is considered an asset.
- Demonstrated experience in marketing or sales operations, understanding deeply how to capture the attention of internal sales teams and external channel partners and customers.
- Knowledge of Heavy Equipment, Construction, Mining or Power Systems is an asset.
- Knowledge of Marketing including the ability to create and execute product marketing plans.
- Knowledge of GTM elements and how to effectively execute those elements.
- Knowledge of Program Management and Change Management.
- Accountable for the overall financial performance and commercial success of assigned product lines in the marketplace.
- Working towards overall market share targets and market share by product line; and improving financial performance through profitability (or increased profit) of assigned product line and overall profitability within aftermarket.
- For assigned products, accountability for all GTM activities including ensuring each region is ready to market, sell, deliver, and support Aftermarket products.
- This role is ultimately accountable for the overall strategy and execution of that strategy for assigned product lines.