Producer, Marketing, Communications

Job Family Communications

Primary Location Halifax

Position Language Requirement English Only

Language Skill Level (Reading)
- Language Skill Level (Writing)
- Language Skill Level (Speaking) Status of Employment Permanent

Work schedule(s) Full-time

**Work at CBC/Radio-Canada**
- At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
- Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

**This is a hybrid position.**
- CBC Atlantic is looking for a Marketing, Communications and Brand Producer to lead the regional team in establishing strategic partnerships, community engagement initiatives and marketing campaigns. With a focus on the values of diversity, equity and inclusion, this role will be instrumental in increasing brand awareness and engagement with new and diverse communities throughout the region.
- Reporting to the Senior Manager, Marketing, Communications and Brand, this position requires a strong communicator and strategic planner with experience producing high-impact public engagement, media relations and marketing campaigns. This includes research and analysis, strategic planning and execution, creative development, event planning, communications counsel and issues management, budget oversight and results measurement.
- You will play an important role in building collaborative relationships with CBC Atlantic’s managers, editorial teams, external partners and audiences to produce leading-edge campaigns that build brand trust and loyalty. Your exceptional communications and interpersonal skills will be key to providing feedback and guidance both to internal and external project contributors including: editorial producers, marketing and communications team members, community partners, agencies and other vendors.

As a critical thinker and brand advocate, you combine strategic analysis and communications acumen to help foster meaningful relationships and influence change. You are driven by translating objectives into strategies and you excel at managing projects throughout all phases of production — from audience and channel research to creative campaign development and execution to measurement. You have a deep understanding and experience, working with a range of stakeholders and audiences including: community leaders, influencers, government, media and the public.

**Function**:

- Plans, conceives, organizes, and/or develops the production and realization of strategic marketing, communications and brand projects in Atlantic Canada. Work must conform to and respect CBC program and journalistic policies, standards and practices, and the ethics related to copyright and advertising standards - the producer is ultimately responsible for ensuring this occurs. As such, you must be able to make quick and sound judgements in accordance with these guidelines, including recognizing when other counsel is needed.

**Key Tasks**:
- Develops and produces strategic partnerships, community engagement initiatives and marketing campaigns, including: assigning; researching; writing; owned, earned, paid and social media; graphics; creative briefs; and measurement.-
- Conceives and develops ideas and concepts, reflecting the diversity in our communities in a manner that is inclusive and delivers meaningful results.-
- Participates in preparing marketing, communications and brand objectives for the region.-
- Determines positioning and format of all projects and campaigns to ensure alignment with CBC’s strategic priorities, brand standards and equity, inclusion and diversity goals.-
- Plans, organizes, coordinates and implements marketing, communications and brand campaigns, including: target audience insights, consultations and outreach, brand alignment and positioning, messaging, strategic planning, creative development, tactical implementation and measurement.-
- Collaborate with regional and national producers as part of a Community of Practice (COP) to advance meaningful community engagement.-
- Ensure robust and ongoing communication and feedback with editorial teams.-
- Plans, selects and requests, for the approval of the Senior Manager, the financial and production/resource requirements, including: contributors and other participants, event logistics, materials and facilities. During planning, production, and post-production is accountable for exercising budget authority.-
- Exercises project management responsibility for strategic partnerships, community engagement initiatives and marketing campaigns.-
- Evaluates all aspects of production against key program perform