Marketing Director, Obesity and Mash

**THE POSITION**:

- Sets direction and inspires the cross functional therapeutic area (TA) to deliver on the brand ambition.
- Accountable for business performance and leadership of the respective marketing & brand teams, including promoted products, pipeline products/indications and any relevant lifecycle management activities.
- Ensure the development, execution and ongoing performance management of the Integrated Customer Plans (ICPs) aligned with global strategic direction to achieve commercial and customer objectives across the respective portfolio.
- Ensure ICPs are built upon a strong understanding of customer drivers, engagement preferences and needs.
- Coach and develop teams on learning and change agility, use of digital, omni-channel marketing and customer centricity.
- Foster a performance culture of innovation, customer co-creation, agile methodology and continuous improvement to ensure commercial objectives are met or exceeded.
- Accountable for ensuring accurate forecasting of relevant products throughout the entire life cycle of the brand including leadership of the LTF, Outlook+1 and monthly performance meetings with the support of the Brand Managers and the Forecasting and Analytics Manager.Also accountable for accurate demand planning and budget management for respective brands.

**Responsibilities**:

- **Leadership**:

- Provides clear vision and strategic direction to the Therapeutic Area (TA) brand and extended brand teams in alignment with corporate, area management, and the Global TA teams.
- Drives organizational change.
- Effectively communicates with authenticity cross-functionally (Customer Facing, Medical, Customer Experience Operations (CxO), Patient Access, etc.), across Therapeutic Areas.
- Maintains and fosters a strong performance culture and a passionate, agile, innovative, customer-centric team with a growth mindset.
- Drives continuous improvement and a learning environment.
- Leads the cross functional teams to ensure Integrated Customer Plans (ICPs) are developed, executed with excellence and regularly evaluated for impact in order to continuously improve customer experience, improve Forecasts, Profitability and Outcomes
- Leads the cross functional TA teams to ensure Canadian strategy is aligned with corporate priorities and ICPs created and executed with excellence in order to achieve/exceed company net sales and profitability objectives.
- Ensures brand KPIs (quantitative & qualitative), budgets and profits (CCMII) are met through continuous, effective and judicious allocation, deployment and management of all resources.
- With Forecasting and Analytics function develop brand, pipeline and franchise forecasts to inform commercial HP financials to drive good business decisions.
- Ensures review of monthly supply chain forecast to ensure optimal accuracy in inventory management, including samples & free goods in close collaboration with S&OP team.
- **People Development and Performance Management**:

- Creates and develops high performing customer-centric brand teams.
- Embeds innovation, a focus on customer experience & GTM, omni-channel and digital transformation within the brand teams' everyday business.
- Drives and encourages great cross-functional & cross-company collaboration, teamwork and a growth mindset.
- Ensures effective hiring, orientation, training, development, promotion and retention.
- Assesses and coaches' performance of direct reports in role and supports full integration of Medical, Access and CxO team members.
- Pro-actively recognizes high performance and manages low performers.
- Acts as an agent of change within the broader organization to support Our Behaviors.
- To ensure that all team activities comply with relevant legal requirements, ethical standards and Company policies.
- Define learning curriculum for direct reports to ensure knowledge of relevant policies and procedures.
- **Omni-Channel ICPs, Go-To-Market (GTM), Innovation & Customer Focus**:

- Drives organizational excellence in omni-channel & digital marketing & sales, content creation & management, and channel mix optimization.
- Ensures development and implementation of omni-channel campaigns based on customer engagement & channel preferences, deep customer insights, continuous co
- creation with customers (including patients) and commercial objectives.
- Promotes innovation at every level. Ensures the team segments targeted customers into micro-segments to identify priority opportunities offering the greatest Return on Investment (ROI).
- Working with the analytics team, use advanced analytics to provide insights and drive improved Healthcare Professional (HCP) and patient campaign development and outcomes.
- Utilize novel and adaptive thinking, social intelligence, agile & design thinking, with an innovative customer-focused mindset.
- For pipeline products and/or indications, utilize deep insights, research and customer input to create best-in-class launch readiness plans.