Design Lead

**Description**

Cogir Senior Living manages retirement residences across the country. We offer a range of senior living options including independent living, assisted living and memory care.

For over 25 years, we have dedicated every day to the happiness of retirees.

**Human Focus - Creativity - Excellence**

We’re seeking individuals with a purpose and passion for life and who are looking for meaningful work that will make a real difference. Join our team today

**This is a Hybrid position with the expectation to be in the office up to 3 days a week.**

As the Creative Lead for Cogir's managed brands across the Rest of Canada portfolio, this role is responsible for shaping and executing cohesive visuals across all brand touchpoints. From digital and print to Out of Home, signage, web, and social media, the work translates strategic direction into compelling visual storytelling throughout the customer journey. Every deliverable will align with business objectives, marketing strategy, and the established equity of each brand.

**Key Responsibilities**

**Creative Execution**
- Lead the portfolios visual identity across channels, with emphasis on enhancing design layout, tone and imagery.
- Develop and execute creative strategies, concepts and visuals that connect brand narrative to business goals, customer personas, customer behaviors and needs.
- Fully immerse in understanding business objectives, industry trends, regional differentiators and competitive landscape.
- Adapt core creative concepts into creative design for localized materials including print ads, DMs, out of home, digital assets, tailoring versions for each brand/residence, executing individual creative that ensures consistency in message while aligning with individual brand identities.
- Uphold quality standards for all materials including site photography and lifestyle imagery to ensure it is elevated and reinforces brand narrative. Identify and solution gaps in libraries for representing various residence tiers and customer personas.
- Work in collaboration with the Production Manager and Directors to brief and manage photoshoots/videoshoots as required.
- Contribute to creating social media and website content/assets (stories, reels, TikToks) that align with marketing goals.
- Promote a culture of collaborative creativity.

**Cross-functional Collaboration**
- Act as the primary liaison between (ROC) and Quebec design teams and other stakeholders in marketing and/or web teams to ensure coherent execution across channels.
- Work closely with the Production Manager and other Marketing team members to continuously refine design processes and workflows to optimize delivery, quality, and alignment with brand strategy.
- Other duties as assigned

**3. Required Qualifications & Experience**
- ** Experience**: 5-7 years in creative roles; 2+ years in brand or design leading positions an asset. 5+ years direct Graphic Design Experience required
- ** Education**: University degree in Graphic Design, Branding, Visual Arts, or equivalent professional experience.
- ** Portfolio**: Strong portfolio demonstrating brand-driven, multi-channel creative projects (e.g. identity, campaigns, digital, HTML, motion/video).

**4. Soft Skills & Attributes**
- ** Strategic & Creative Thinking**: Able to merge conceptual creativity with brand strategy, as well as business goals.
- ** Communication**: Excellent communication, presentation, visual storytelling, leadership, and project management capabilities.
- ** Team Contribution**: Actively participates in discussions, offering strategic ideas and solutions to challenges in group settings. Is open to feedback from others and self-reflective regarding the quality of deliverables, seeking continuous improvement. Willingly helps colleagues and share expertise across the team.Demonstrates autonomy, initiative and proactivity in their tasks. Fosters a positive and collaborative environment.
- ** Soft Skills**: Able to articulate rationale behind creative decisions to cross-functional stakeholders.
- ** Detail Oriented & QualityD riven**: Strong oversight to maintain visual consistency and execution standards.
- ** Adaptability** A balance of hands-on execution and big-picture vision in fast-moving environments.