Brand Manager

The Company

At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.

With millions of square feet of licensed production capacity and operations spanning four continents, Canopy Growth is the world's leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.

Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you

The Opportunity - Let’s GROW Better Together

We are a team focused on unleashing the power of cannabis. We’re passionate about cannabis normalization and educating our community on how cannabis can ignite an intent-driven life. If you are ready to be a trailblazer and make history here with us, we want to meet you

We’re looking for an exceptional Brand Manager to help execute the strategic vision of our category-leading brands, including all marketing communications and the development of a new product pipeline. They will also work collaboratively with our Commercial, Trade and Operations teams to bring these plans to life.

They must use sound strategy to solve big, ambiguous problems and feel comfortable leading across complex organizational structures. Applicants must be willing to roll up their sleeves (we’ll be right there alongside ya), showcasing a results-oriented mindset and possess a strong track record of success in creating impactful, consumer-first campaigns and products.

**Responsibilities**:
- Lead the annual strategic planning process, aligning internal and external key stakeholders on the future vision, brand foundations and key strategies- Take a consumer-first approach to leading all marketing communications. Liaise with external agencies to develop award-winning work: breakthrough creative and innovative media campaigns- Work collaboratively with key internal stakeholders including trade, commercial, retail to ensure seamless integration of all marketing communication.- Own brand guidelines and lead all positioning work for defined brands with internal cross-functional teams and agency partners.- Flawlessly execute NPD by closely collaborating with the NPD team to develop a highly innovative product pipeline, including research and product design, through building a relationship with R&D and external partners and with the commercial team to successfully sell in new products, achieve targets and execute and track launch plan- Business Management: Track performance against shipment (Gross Rev AOP) and consumption targets ($Vol & $Shr), quarterback cross-functional team planning on gap closing / growth ideas to over deliver on targets, analyze category market data to determine risks and opportunities growth (e.g. leverage portfolio review as a forum)- Budget Management: Ensure A&P budget is spent with financial stewardship- Own the brand social channels including strategy, execution, and community management- Be the voice of the consumer by keeping a pulse on market trends, consumer markets, and competitors to recognize challenges and opportunities- Manage Advertising and Promotion budget including allocation, working closely with finance to manage report and ongoing optimization- Facilitate stakeholder collaboration amongst various cross-functional departments such as Insights, Innovation, Operations, Strategy, Sales, and Supply Chain and drive alignment of the brand vision- Be an infectious brand champion both internally and externally delivering dynamic presentations in a logical and well-thought-out manner- Be an active contributor to brand team and company culture- Proactively seek out opportunities to optimize company process to drive efficiencies for the broader brand team

Experience- Bachelor’s degree or equivalent 4 years experience required- Brand management or brand activation experience-
- Working knowledge of business management including a P&L/financial acumen-
- A track record of translating data into actionable insights-
- 5-7 years of work experience in a related field- Cannabis industry experience a plus- Has shown a propensity for creativity (whether it be problem solving or artistically)- Demonstrated ability to prioritize and complete multiple projects on time and within budget- Business Acumen (budget management, data analysis, P&L management)- Strong stakeholder management skills (e.g. Agency) an