Vice President of Marketing

5 days ago

Montréal, Canada GSOFT Full time

Company Description
We’re GSoft, home to a family of software products that lay the groundwork for a better employee experience. Our goal is to make work simpler, kinder, and faster.
Specifically, we help companies get the most out of Microsoft 365 with ShareGate. We help managers grow their teams with Officevibe. And we ensure every onboarding is a memorable experience with Softstart.
Every day, we find better ways to work.

**Job Description**:
As the Vice President of Marketing, you are responsible for leading the overall marketing strategy, therefore, own all marketing programs, including demand generation, product marketing, digital experience strategy and branding. Reporting directly to the Chief Revenue Officer, you will:

- Lead, mentor, and empower a marketing team of ~35 employees (3-4 direct reports).
- Translate GSoft goals into effective marketing strategies for all product lines.
- Set the marketing direction, priorities, metrics, goals, and overall roadmap to support higher-level business objectives.
- Oversee the development and execution of all marketing programs to ensure they align with the company’s go-to-market strategy and vision.
- Make data-driven decisions to drive continuous process improvements to feed revenue growth.
- Monitor and act on essential metrics; Track and report on important performance metrics and use the data to optimize processes and performance continually.
- Develop and maintain strong partnerships with other stakeholders and ensure marketing scales through cross-collaboration with other teams (sales, customer success, product, Etc.).
- Maintain and promote a culture of collaboration, innovation, creativity, and continuous improvement.

**Qualifications**:

- Established leadership experience managing a marketing team at a VP level.
- Experience developing and leading marketing initiatives and strategies, directly linked to the company’s key objectives and strategic vision.
- Demonstrated track record of driving revenue growth in a multi-product, high-growth SaaS environment.
- Ability to leverage data and analytics to inform strategies and decision-making and optimize performance.
- Experience working directly with the sales organization and leadership in an innovative, fast-paced tech, B2B SaaS company.
- Extensive knowledge of relevant today's marketing approaches and tools, such as Hubspot and Salesforce (CMS, CRM, Marketing).

Additional Information
At GSoft, we build together, we trust each other, and we support each other in success or failure. You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs.
We strive to create a healthy and inclusive work environment. This is everyone’s business.
Phone Screen - Virtual Interview using Microsoft Teams - Work Sample - Job Offer
We are looking forward to getting to know you
LI-Remote

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