Performance Marketing Manager

1 week ago

Concord, Canada BlazeSoft Full time

About Us

We are a fast-growing international gaming and entertainment company operating multiple mobile apps and web brands in the social-gaming and sweepstakes verticals. Our marketing team manages seven-figure monthly budgets across paid social, programmatic, and mobile ad networks.

We’re looking for a Performance Marketing Manager (User Acquisition) with deep expertise in Meta Ads, Snapchat, TikTok, and StackAdapt — a hands-on optimizer who thrives on testing, data-driven scaling, and creative collaboration.

Key Responsibilities
- Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt, focused on driving high-quality mobile installs and first-time deposits.
- Manage and scale 7-figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value.
- Leverage AppsFlyer for event mapping, attribution, and cohort analysis.
- Lead creative strategy and testing — collaborate with the art team to produce high-performing static and video assets based on data insights.
- Execute a structured A/B testing framework to identify winning audiences, placements, and creatives.
- Continuously optimize campaigns for cost efficiency, engagement, and revenue — adjusting bidding, segmentation, and creative rotation in real time.
- Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.
- Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies.
- Integrate and align brand awareness and performance campaigns to maximize cross-channel efficiency.
- Explore new growth opportunities through programmatic, influencer, and emerging ad networks.

**Requirements**:

- 4+ years of hands-on experience in performance marketing / user acquisition across Meta, TikTok, Snapchat, and StackAdapt.
- Proven ability to manage and optimize large-scale budgets (7 figures annually) with measurable performance impact.
- Deep expertise in campaign optimization, bid strategy, audience segmentation, and conversion rate improvement.
- Strong understanding of mobile app acquisition, AppsFlyer tracking, and post-install event optimization.
- Experience collaborating closely with creative and motion teams on ad concepts and iterations.
- Strong analytical mindset — ability to translate complex data into clear strategic actions.
- Excellent understanding of A/B testing, ROAS optimization, FTD-focused funnels.

Nice to Have
- Experience in iGaming is preferred.
- Familiarity with server-to-server (S2S) setups and campaign event tracking.
- Hands-on experience integrating AppsFlyer, Meta Pixel, or TikTok Events API.
- Strong creative sense combined with performance-first mindset.

**Benefits**:
What We Offer
- A high-impact role in a fast-scaling global company.
- Competitive compensation and performance-based bonus structure.
- Direct collaboration with senior leadership and creative teams.
- Access to premium ad tech — AppsFlyer, Meta Business Suite, TikTok Ads Manager, StackAdapt, and more.
- A creative, analytical, and growth-oriented work culture.

Department Name

**Marketing**

Date Opened

**10/29/2025**

Industry

**Technology**

Job Type

**Full time**

**Required Skills**:

- Marketing
- technology

+2

Work Experience

**4-5 years**

City

**Concord**

State/Province

**Ontario**

Country

**Canada**

Zip/Postal Code

**L4K4G7

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