Marketing Technology Manager

**ABOUT FANDUEL GROUP** FanDuel Group is a world-class team of brands and products all built with one goal in mind — to give fans new and innovative ways to interact with their favorite games, sports, teams, and leagues. That's no easy task, which is why we're so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means we'll never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance and paid leave policies, we're committed to making sure our employees get as much out of FanDuel as we ask them to give. **Our brands include**: - **FanDuel** — A game-changing real-money fantasy sports app - **FanDuel Sportsbook** — America's #1 sports betting app - **FanDuel TV **— "The Bettor Sports Network" bringing live sports and interactive content to the games fans care about most - **FanDuel Racing** — A horse racing app built for the average sports fan - **FanDuel Casino & Betfair Casino** — Fan-favorite online casino apps - **FOXBet **— A world-class betting platform and affiliate of FanDuel Group - **PokerStars** — The premier online poker product and affiliate of FanDuel Group **THE POSITION**: **Our roster has an opening with your name on it** **THE GAME PLAN**: **Everyone on our team has a part to play** **Technical Knowledge** - Lead several innovation functions within Marketing Technology & Operations including Transactional customer communications, data/usage management/reporting, and POC for Finance/Procurement for key strategic contracts/invoicing - Be a resource for others as a systems expert, sharing extensive knowledge of our marketing technology stack (Braze, Knime, CDP) and our data sources - Recommend where campaign execution can be made more efficient through implementation of a new feature, and play a lead role in partnering up with Automation and Implementation team - Learn APIs and other data transfer methods to automate marketing campaigns end-to-end and do campaign personalization at scale using Movable Ink - Partner with relevant teams on the creation, testing and deployment of assets used in automations and campaigns with advanced personalization - Understand the breadth of customer marketing communications we send, and take all programs and channels into account when thinking through new campaigns to implement **Program Management** - Serve as thought leader with respect to Marketing Technology & Operations, build relationships w/ key stakeholders, and deep understanding of impact on the overall business - Become POC for Marketing Procurement (invoice routing, forecasts, etc.) and POC for Advanced Usage analysis for primary tools i.e. Braze and Segment - Own tech stack campaign marketing performance (Braze) at a BU level and Segment, our CDP - Provide analysis and subsequent strategic recommendations, quantitative/qualitative, regarding impact of vendor usage data at a monthly tracking level - Contribute to the planning and development of a marketing technology roadmap that accomplishes set business goals - Cultivate collaborative and productive relationships with product and engineering teams - Evaluate capabilities of new and existing vendors, and collaborate on new tool implementations alongside our Product Development and engineering teams, Marketing Director and VP - Track usage on owned platforms, project needs for future contract periods and contract renewal discussions - Present roadmap and program updates to groups of business stakeholders **Team Development** - Oversee the creation of documentation for owned projects to facilitate knowledge sharing - Create and document new team processes for deploying campaigns and technology launches - Identify, develop and help foster top talent within the wider Marketing organization - Create an inspiring environment for teammates to learn and advance **THE STATS**: **What we're looking for in our next teammate** - Experience mentoring junior team members - Bachelor's degree or equivalent industry experience preferred - Strong project/program managements skills working with complex deliverables and shifting timelines - Proven experience with marketing communications and personalization tools (e.g. Braze and Movable Ink) - Experience working with Customer Data Platform Technologies (e.g. Segment, mParticle, Tealium) - Experience working with product and engineering teams on executing a development roadmap - Expert knowledge of CRM platform metrics - Proven experience creating business cases and influencing product roadmaps - Has a positive attitude and loves opportunities to collaborate with others - Strong organizational skills and effective at project management - An avid sports and gaming fan, and have played FanDuel or competitive products preferred **THE CONTRACT**: **We treat our team right** Competitive compensation is just the beginning. As part of our team, you